Paid Media Senior

hace 3 meses


Madrid, España Imf A tiempo completo

**Descripción**:¿Estás en búsqueda de una nueva aventura? Esta es tu oportunidadEn IMF queremos unir a nuestro equipazo de Marketing un/a **Paid Media Senior.****¿Qué ofrecemos?**- Contrato indefinido- Flexibilidad horaria- Jornada reducida los meses de verano- Retribución flexible: Seguro de salud, abono transporte, tarjeta restaurante y cheque guardería- Descuentos en formación para ti y tu familia**¿Qué funciones llevarías a cabo?**- Analizar la demanda por productos y mercados- Definir el target y elaboración de buyer persona- Asignar presupuestos y generación de planes de medios por escuelas, áreas y/o zonas geográficas- Diseñar estrategias de paid media (branding-performance), SEM, Social Ads, YouTube.- Supervisar y colaborar en el traficado de campañas (Salesforce y Campaign Manager 360)- Ejecutar y optimizar campañas: análisis de los costes, resultados y seguimiento de KPIs. ROI y ROAS de campañas y canales. CPL y CPA por mercados y por campañas.- Colaborar de forma estrecha con todas las funciones de marketing (Marca, Comunicación, Creatividad y Medios), departamentos (IT, Admisiones, Académico, etc), agencias y medios para establecer estrategias que conduzcan a la consecución de los resultados de negocio de forma eficiente.**Requisitos**:- Experiência de 5 años en Marketing Digital- Experiência en plataformas PPC: DV360 & Google, y/o Bing, Meta, LinkedIn, Tik Tok- Conocer Analytics, GTM, Campaing Manager, SA360, sería un plus.


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