Senior Brand Manager
hace 6 meses
**ABOUT US**
At EAK Distribution, we're not just in the business of selling products - we're shaping the future of e-commerce. Our passion is intertwined with the trust our customers place in our brand, and Amazon is a pivotal platform where this relationship blossoms. But this relationship is only as strong as the individual steering our brand on this platform.
As a rapidly expanding company, our vision is to establish ourselves as a premier consumer products leader, all while fostering an exceptional team and cultivating a vibrant company culture.
Right now, the EAK Distribution team is looking for its next Brand Manager who will oversee the overall performance of all our Amazon stores. You'll be the backbone of our brand's success.
This is an exciting and dynamic role where you will get to work in an amazing environment; the company is growing rapidly, so there will be many opportunities for professional growth. Your role comes with a lot of autonomy so there will be plenty of opportunities for you to sharpen your skill set and accelerate your career
**THE ROLE**
Are you a highly organized, detail-oriented professional that loves to lead and are passionate about growing products and brands into market leaders on Amazon? If so, you're the Brand Manager we're seeking to join our growing team
More specifically, in this role, you will:
- Develop and execute comprehensive listing optimization strategies to enhance product visibility, drive conversions, and boost sales.
- Conduct in-depth keyword research and competitor analysis to identify opportunities for improvement.
- Collaborate with cross-functional teams to develop compelling content, including copywriting, product images, and enhanced brand content (EBC) or A+ content.
- Work closely with designers to optimize product listings, enhancing visual appeal and customer engagement.
- Lead new product launches, driving initial sales and excitement.
- Manage, optimize, and scale PPC campaigns across multiple Amazon marketplaces to ensure strong ROI and consistent revenue growth.
- Monitor and analyze account performance, providing insights and recommendations for continuous improvement.
- Report on weekly KPIs and trends to inform strategic decision-making.
- Metric target setting and monitoring across sales, product reviews, ranking, and market trends.
- Ensure compliance with Amazon's guidelines and policies, addressing issues proactively.
- Monitor and manage account health, including customer service performance, policy compliance, and seller feedback.
- Address policy violations, performance notifications, search suppressions, and any other issues promptly.
- Coordinate with Amazon support, Brand Registry, and other channels for case log management, phone calls, and escalations.
- Monitor listings for any changes and implement immediate solutions, including communicating with Seller Support and drafting appeals if necessary.
- Collaborate with the supply chain specialist to ensure a smooth product delivery process.
- Optimize FBA fees and submit re-measurement calculations as necessary.
- Manage Amazon inventory needs and collaborate closely with the distribution center to plan shipments, find efficiencies, and prevent out-of-stock situations.
- Develop strategies supporting the company's growth objectives in both domestic and international marketplaces like Amazon UK, DE, Canada, etc.
- Manage the Amazon P&L, devising strategies to increase sales, conversion rates, and profitability.
- Manage the Amazon team, setting projections and strategic directions for growth.
- Build and refine processes to support company growth.
**THE IDEAL CANDIDATE**
To excel in this role, you need to have:
- 5+ years of hands-on experience managing Amazon brands.
- Demonstrated success in driving sales growth and improving conversion rates through listing optimization and PPC strategies.
- In-depth knowledge of Amazon Seller Central and Amazon Advertising platforms.
- Proficiency in keyword research, competitor analysis, and SEO best practices for Amazon.
- Deeply knowledgeable with Amazon guidelines and policies, processes, resolving issues, making catalog changes within Seller Central, and a proactive approach to potential issues.
- Experience with FBA fees optimization and order fulfillment.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in tools like Helium10, Junglescout, Data Dive, Scale Insights, and Amazon Seller Central.
- Experience conducting detailed market research and analyzing the data for brand positioning.
- Exceptional communication and collaboration skills, both written and verbal.
- Able to work as part of a team and lead by example.
- Ability to manage multiple projects simultaneously and prioritize tasks.
- Excellent team and resource management skills.
- Ability to effectively manage a team and communicate opinions, excellent interpersonal skills.
- Strong problem-solving and crit
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