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Everything happens somewhere - which is why spatial analytics is fundamental to companies seeking to understand the “where” and the “why” of their business. CARTO is the leading cloud-native location intelligence platform, trusted by data scientists, data analysts, and developers from companies such as Vodafone, IKEA, Decathlon, Coca-Cola, and Mastercard to provide geospatial insights for use cases such as site selection, geomarketing, route optimization, network planning and much more.
With an exceptionally diverse team of 170 people spread across the US and Europe, CARTO (backed by Insight Partners, Accel Partners and Salesforce Ventures) is changing how companies analyze location data, simplifying how it is done by leveraging modern cloud data warehouses. Redefining its category, the company has grown rapidly in recent years providing a compelling alternative to legacy GIS software.
To continue our growth, we are looking for a strategic, analytical, and hands-on Social, Press & Brand Manager with a passion for technology and data.
Joining CARTO as a Social, Press & Brand Manager means stepping into a pivotal role where you'll be instrumental in shaping the narrative of our cloud-native spatial analytics platform. As the go-to solution for spatial analysis in the enterprise sector, your mission is to elevate CARTO's presence and influence in the market.
Reporting directly to the VP of Global Marketing, you’ll develop the strategy for CARTO-owned channels, collaborate with our cloud and data partners on their platforms, and engage with vibrant data science and developer communities through the media and other platforms - leaving your mark from GitHub to G2.
This isn't just about managing social media accounts or press relationships; it's about crafting compelling stories, building strong brand identities, and fostering meaningful connections that resonate with our audience. As a key player in our team, you'll have the opportunity to shape the future of spatial analytics while making a tangible impact on the world of data-driven decision-making.
Open to a full-remote or hybrid work from our offices in Madrid or London.
**You will**:
- Content creation and curation: own the content calendar, ensuring it deeply resonates with our ideal customer profile and that content developed drives both engagement and action, working with internal partners across product marketing, product, and demand generation - and with external vendors, agencies, and freelancers to bring content to life.
- Press Relations: serve as the primary point of contact for our media agency, developing a strategic perspective on where the greatest opportunities are for CARTO in the global press
- Social media strategy: Create and implement comprehensive social media strategies to increase brand awareness, advocacy, engagement, and lead generation. Identify key platforms and tactics tailored to CARTO's target audience in the B2B enterprise sector.
- Brand development: Collaborate with the marketing and design teams to refine CARTO's brand positioning, messaging, and visual identity.
- Partnership and Collaboration - Work closely with the partner marketing team to leverage cloud and data partner platforms and channels for brand promotion and co-marketing initiatives.
- Community Engagement: engage with data science, analyst, and developer communities to promote CARTO's solutions and foster collaboration. Participate in relevant forums and discussions, to establish CARTO as a thought leader in spatial analytics.
- Evolve CARTO’s community: own the evolution and timeline for CARTO’s own community platforms.
- Analytics and Optimization: Monitor campaign performance metrics to measure their effectiveness. Utilize insights to refine strategies, optimize performance, and drive continuous improvement.
**You are**:
- Strategic Thinker: ability to translate business objectives into actionable marketing plans.
- Commercial acumen: you are deeply data-driven and care about measuring the right thing - not measuring all things.
- An exceptional communicator: internally between departments and externally with clients and partners. You make the effort to spend a significant amount of time with sales, marketing, and product teams to gain relevant insights.
- A gifted copywriter and storyteller: you can translate highly complex technology concepts into compelling stories that our partners, customers, and prospects care about.
- Comfortable with HTML: you'll need to know how to make the blog look great on different devices and understand the basics of coding for a user-friendly experience.
- Customer-centric: We are obsessed with the needs of our clients, prospects, and partners and constantly learn how their challenges are evolving.
- Thirsty to learn about the Location Intelligence and Data Analytics space: you, are eager to consume podcasts and webinars, or read relevant reports to keep your finger on the pulse of our industry and the e
