Communication and Content Manager

hace 2 semanas


Madrid, España Ayuda en Acción A tiempo completo

**Objetivo de la posición**:
**DISEÑO, DESARROLLO Y CONTROL DE LA ESTRATEGIA Y EJECUCIÓN DE COMUNICACIÓN & CONTENIDOS DE LA ORGANIZACIÓN Y SU ECOSISTEMA DE MEDIOS.**

OBJETIVOS: Generales: Reforzar Posicionamiento. Incrementar Captación & Fidelización.

ESTRATEGIA: Responsable del diseño, desarrollo y control de la estrategia de comunicación B2B y salvaguarda del AND de la marca: diferenciación, temáticas clave, tono de voz, jerarquía y aplicación por canal, en coordinación con line manager. Responsable de Comunicación institucional y gabinete de crisis.

Alineación con las áreas de Programas y Advocacy para identificar** **productos / contenidos clave que contribuyan a los objetivos generales de la organización.

***

**PRINCIPALES RESPONSABILIDADES**:
***

**CONTENIDOS**:Responsable de las comunicaciones y contenidos. Definición estratégica, desarrollo y control de campañas globales y comunicación _“always on” _en coordinación con el _line manager_. Alineación con managers para la creación de contenidos. Responsable de producción audiovisual y salvaguarda del AND de la marca, de su utilización a nível internacional y de su control.

**CANALES**:
Responsable del diseño de la estrategia, contenidos, ejecución y control del ecosistema de medios B2B.

Responsable del diseño de la estrategia, contenidos, ejecución de PR.

Responsable de la alineación de contenidos con las diferentes áreas de marketing y la organización.

**ACTIVACIONES**

Responsable de alineación de contenidos con los objetivos generales y salvaguarda del AND de la marca en activaciones, eventos, campañas de otras áreas de la organización.

**BUDGETING & KPI’s**

REPORTING KPI’S: Alcance, Seguidores, / Engagement rate / Social organic (trafico web) / Menciones (Share of voice), impresiones, interacciones, impactos, valor publicitario, etc.

**Condiciones de la oferta**:
***
- **Incorporación**:Inmediata
- **Duración del contrato**:Indefinido
- **Jornada**:Completa (_40hrs semanales_)
- **Horario**:Apostamos por la conciliación entre la vida personal y la vida profesional por ello contamos con amplia flexibilidad horaria: Posibilidad de entrada/conexión desde las 7.30h hasta las 10h.
- **Centro de Trabajo**:Madrid, *posibilidad de teletrabajo de acuerdo a la politica de Ayuda en Acción. (_Poner el porcentaje de teletrabajo, mínimo 30%, máximo 60%)_
- **Remuneración/Salario acorde a la política retributiva de Ayuda en Acción.**:

- **Sistema de Retribución Flexible.**

**Otros requerimientos**:

- ** Expereriencia en el tercer sector y estrategias y ejecución de planes de comunicación B2B**:

- Windows (Medio o Avanzado)
- Office avanzando
- Redes Sociales
- Herramientas de medicion y planificación de redes sociales

**Idiomas**:

- Imprescindible: Inglés/ B2: Medio, C1: Avanzado
- Imprescindible: Español: Nativo.
- Muy valorable: Francés B1: Intermedio, B2: Medio,

***
- **Movilidad Geográfica**:

- Nacional e Internacional: 20%.

**Habilidades y competencias**:

- Trabajo en equipo
- Seguimiento de KPI’s
- Planificación
- Gestión de equipos
- Social Listening
- Innovacion


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