Miravia Platform Campaign Manager User Growth

hace 2 semanas


Madrid, España Alibaba A tiempo completo

This role is a key part of User Growth team, reporting to Head of Campaign & Onsite. This role aims to deliver differentiated user experience in key shopping moments. We are looking for a talent who is strong and loves to PMO, excited to work with commercial team and product/tech team on campaigns, and most importantly obsessed with delivering the most exceptional user experience for our users in Spain. - Establish annual campaign plan and calendar, and lead various campaigns events through project management (I.e. Black Friday, Xmas, Rebajas, Monther’s Day etc.), to boost business growth and customer awareness; including the merchandising strategy from campaigns selling point, story packaging, promotion cooperation, to jointly plan long-term sales growth & growth support. Your objective will be generating higher exposure, more orders and sales for key brands. - Engage with commercial team and sellers, drive seller participation and investment in above campaign activities - Responsible for the pre-campaign readiness and design operation flow process between internal and external stakeholders to ensure the smooth delivery of an attractive and effective campaigns - Leverage analytical data to point out the critical factors or measurable metrics to enhance campaign performance - Provide insightful report to Commercial team and prepare external materials to the brands on performance, results and campaign challenges, along with new ideas or emerging trends - Work with Product and User Experience Design team to identify improvement areas that can make a more impactful business results and better user experience
At least 5 years of experience in Consulting, Analytics, Ecommerce, digital business merchandising, preferably with marketplace ecommerce players. -Strong project management skill, able to work with and manage various stakeholders with positive mindset and strong problem-solving capability -Result-driven and detailed oriented, strong data analysis -Strategic thinking; able to leverage data points and market analysis to form actionable insights and recommendations -Excellent communication and interpersonal skills with willingness to learn in a fast-moving environment. -Proficient command of MS, Excel, and PowerPoint with advanced analytics & presentation skills -Spanish native speaker, able to use English as the primary working language, Chinese will be a big plus -Team management experience preferred


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