Category Campaign Manager

hace 2 semanas

Madrid, España Alibaba A tiempo completo

Role Introduction: This role is a key part of User Growth team, reporting to Head of Campaign & Onsite. This role aims to deliver differentiated user experience through category campaigns. You will be asked to lead various category campaign events in collaboration with our category teams, with the target of generating more awareness and orders for specific categories, and also build up Miravia female-centric positioning. We are looking for a talent who loves to PMO, excited to work with KAMs on campaigns and most importantly obsessed with delivering the most exceptional user experience for our users in Spain. - Plan and execute various category campaigns to boost category’s business growth and customer awareness, including the merchandising strategy from campaigns selling point, story packaging, promotion cooperation, to jointly plan long-term sales growth & growth support. Your objective will be generating higher exposure, more orders and sales for key categories. - Responsible for the pre-campaign readiness and design operation flow process between internal and external stakeholders to ensure the smooth delivery of an attractive and effective campaigns. - Leverage analytical data to point out the critical factors or measurable metrics to enhance campaign performance. - Provide insightful report to Commercial team and prepare performance review results and campaign challenges, along with new ideas or emerging trends. - Work with Product and User Experience Design team to identify improvement areas that can make a more impactful business results and better user experience.
- At least 3 years of experience in eCommerce, campaign/Marketing, digital business merchandising, preferably with on-site optimization management. Preferably a degree in Marketing / Communication / Business Management/Art or any other relevant experiences. - Result-driven with strong project management skill, able to work with and manage various stakeholders with positive mindset and strong problem-solving capability. - Strategic thinking; able to leverage data points and market analysis to form actionable insights and recommendations. - Excellent communication and interpersonal skills with willingness to learn in a fast-moving and changing environment. - Proficient command of MS, Excel, and PowerPoint with advanced analytics & presentation skills. - Spanish native speaker, able to use English as the primary working language

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