Consumer Marketing Manager

hace 6 meses

Madrid, España Imperial Brands A tiempo completo

**ABOUT US**

We're a truly international company, fourth largest in our industry and operating across 119 markets. An inclusive, innovative global FMCG business supported by 26,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.

As we move forward, our consumers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

**THE ROLE**
- Job Description

The role will focus on translating brand and portfolio strategies of combustible and NGP brands to visibility and consumer engagement strategies as well as toolkits, guidelines and strategic direction for activation of new launches and other marketing initiatives to be executed by the trade marketing team.

This person will liaise with key global consumer experience partners and global brand and experience design partners to ensure that cluster needs for communication tools are met, that market execution is in line with central Consumer Marketing Centre of Excellence and that the tools are compliant with regulatory requirements.

The role will oversee other activities such as activation, in-store execution and consumer experience, both for combustible and next generation product (NGP) brands. He/she will work closely the brand leads and trade marketing team to create a Consumer Experience Plan for key brand and marketing initiatives.

This role is a unique experience as this cluster is the only business unit in the organization that provides a market experience with a truly global scope.

This role is offered on an 8-month fixed-term contract basis.

**PRINCIPAL ACCOUNTABILITIES**
- Build brand equity of focus brands by ensuring that all brand interactions with trade and consumer at relevant touch points contribute to positive image perception according to defined brand strategies and brand guidelines
- Ensure that markets are closely connected with the central Consumer Marketing centre of excellence, following best practice and utilising central expertise to successfully deliver brand building activities
- Define channel specific visibility and engagement strategies as well as marketing initiatives for assigned combustible and NGP brands, ensuring that the consumer is at the heart of the plan
- Gain thorough understanding of the Brand World of assigned brands and translate to local toolkits to suit channel/market requirements
- Work closely with consumer marketing and trade marketing counterparts in creating a Consumer Experience Plan to support brand and portfolio initiatives
- Define brand and consumer KPIs for key initiatives, monitor and evaluate outcomes and take course corrective actions when necessary
- Liaise with Corporate & Legal Affairs counterparts to ensure regulatory compliance of all marketing initiatives

**SKILLS AND EXPERIENCE REQUIRED**

Experience in marketing or familiarity with marketing due to cross-functional work with marketing in previous or current role

A collaborative self-motivated team player who wants to develop their skills in marketing in a dynamic environment

A strategic and analytical thinker who uses insights to generate tangible actions

Good problem-solving, advanced planning and organizing skills

Fluent in English with good presentation skills

**WHAT WE OFFER**

ALTADIS-Imperial Brands offer a competitive package of salary and benefits, flexible working, and opportunities for international development.

**NEXT STEPS**

**EVERYONE BELONGS**

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation.

We welcome talented people with stories to tell, who can bring fresh thinking, new ideas and different experiences to our business and believe in enabling every person to succeed; to deliver their best performance and realise their full potential.

We understand that these are the things that make you ‘you’ and if you join us, we’ll support you in being able and confident to share your whole self with us.

We look forward to hearing from you

Don’t talk yourself out of applying.

  • Consumer Marketing Executive

    hace 6 meses

    Madrid, España The Estée Lauder Companies A tiempo completo

    **Position Summary** - Assists in defining the Marketing Strategy for the brand for the affiliate - Assists in building and driving the 360° consumer marketing plan across all media channels - Designs and executes consumer activations on and offline working closely with necessary teams (CRM, Earned, Digital, Sales, etc) ensuring brand identity is always...

  • Senior Marketing Coordinator for Consumer Healthcare

    hace 1 mes

    Madrid, Madrid, España Johnson & Johnson Consumer A tiempo completo

    Marketing Trainee in Digestive Health and AntifungalsWe are recruiting for a Marketing Trainee to join our team in the Southern Europe Cluster. As a Marketing Trainee, you will work closely with the Marketing Team and report to a Brand Manager. You will be responsible for managing the portfolio and communication strategy for a group of Self-Care brands...

  • Consumer Marketing Manager Temporal Maternity Leave

    hace 6 meses

    Madrid, España The Estée Lauder Companies A tiempo completo

    Position Summary - Defines the Marketing Strategy for the Brand in the Affiliate - Builds and drives the 360° consumer marketing plan across all media channels - Drives A&P mix optimization - Defines the Consumer Journey(s) combining all communication and distribution channels - DP & forecasting - Merchadising focus and priorities ENSURE CONSUMER MARKETING...

  • Consumer Engagement Manager

    hace 1 mes

    Las Rozas de Madrid, España Clarel A tiempo completo

    Buscamos un/a Consumer Engagement Manager En Clarel, somos líderes en la distribución de productos de belleza, cuidado personal y del hogar. Con cerca de 1.000 tiendas en todo el territorio español, estamos en constante crecimiento y evolución.Actualmente, buscamos un un/a Consumer Engagement Manager para unirse a nuestro Departamento de Marketing. Es...

  • Marketing Strategist for Consumer Engagement

    hace 3 semanas

    Madrid, Madrid, España Haleon A tiempo completo

    At Haleon, we're shaping a new world-leading consumer health company that's driven by innovation and human understanding. Our goal is to improve everyday health for billions of people worldwide. We're doing this by growing and innovating our global portfolio of category-leading brands through a unique combination of trusted science and deep human...

  • Consumer Engagement Manager

    hace 1 mes

    Las Rozas de Madrid, España Clarel A tiempo completo

    .Buscamos un/a Consumer Engagement ManagerEn Clarel, somos líderes en la distribución de productos de belleza, cuidado personal y del hogar. Con cerca de 1.000 tiendas en todo el territorio español, estamos en constante crecimiento y evolución.Actualmente, buscamos un un/a Consumer Engagement Manager para unirse a nuestro Departamento de Marketing. Es...

  • Global Consumer Marketing Strategist

    hace 4 semanas

    Madrid, Madrid, España Empresa Reconocida A tiempo completo

    Job DescriptionEmpresa Reconocida is seeking a highly skilled Global Consumer Marketing Strategist to lead the development and execution of our consumer marketing strategy in EMEA.About the Role:Consumer Marketing Strategy: Define and own the consumer calendar for all channels, working closely with Product Marketing, Trade, Online, and Commercial...

  • Consumer Engagement Manager

    hace 1 mes

    Las Rozas de Madrid, España Clarel A tiempo completo

    Buscamos un/a Consumer Engagement ManagerEn Clarel, somos líderes en la distribución de productos de belleza, cuidado personal y del hogar. Con cerca de 1.000 tiendas en todo el territorio español, estamos en constante crecimiento y evolución.Actualmente, buscamos un un/a Consumer Engagement Manager para unirse a nuestro Departamento de Marketing. Es...

  • Consumer Engagement Manager

    hace 6 días

    Las Rozas de Madrid, España Clarel A tiempo completo

    Buscamos un/a Consumer Engagement Manager En Clarel, somos líderes en la distribución de productos de belleza, cuidado personal y del hogar. Con cerca de 1.000 tiendas en todo el territorio español, estamos en constante crecimiento y evolución. Actualmente, buscamos un un/a Consumer Engagement Manager para unirse a nuestro Departamento de Marketing. Es...

  • Intern Fast-moving Consumer Goods

    hace 8 meses

    Madrid, España Consumer Products Games & Publishing A tiempo completo

    Support to the Food+ division as part as of the overall strategy for the Disney Consumer Products, through the follow up of the product development process and the coordination of promotions and communication campaigns from licensees. **KEY ACCOUNTABILITIES**: - Development and follow-up of marketing and communication campaigns of licensees (promotions, in...

  • Rrp Brand

    hace 6 meses

    Madrid, España JTI - Japan Tobacco International A tiempo completo

    We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for **the consumers to choose from**. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are** free to be themselves**, and they are given the...

  • Strategic Growth Manager

    hace 4 semanas

    Madrid, Madrid, España Simon-Kucher & Partners A tiempo completo

    We are seeking a highly skilled Strategic Growth Manager - Consumer Goods to join our team at Simon-Kucher & Partners.About the RoleThis is an exciting opportunity to drive business growth and development in the Consumer Goods sector. As a Strategic Growth Manager, you will be responsible for leading high-impact projects and providing strategic advice to...

  • Spain Consumer Manager

    hace 3 meses

    Madrid, España Lenovo A tiempo completo

    .We are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC...

  • Consumer Goods Business Development Manager

    hace 1 mes

    Madrid, Madrid, España Simon-Kucher & Partners A tiempo completo

    About the RoleAs a Business Development Manager in our Consumer Goods team, you will be responsible for leading high-impact projects and providing strategic advice to clients in the Consumer Goods sector. Your expertise in marketing, sales, and pricing strategies will be essential in driving business growth and development.English fluency is required, and...

  • Consumer Promotional Compliance Manager

    hace 2 meses

    Madrid, España Norgine A tiempo completo

    **ABOUT THE JOB** Want a 3D Career? Join Norgine. At Norgine, our colleagues Dare themselves to be different and try new things, Drive to achieve their goals and beyond, and Develop themselves and their community. We call it the 3D career at Norgine and it offers you a fully-rounded experience with no limits. Bring everything about yourself that you’re...

  • Consumer Marketing Specialist

    hace 3 semanas

    Madrid, Madrid, España Haleon A tiempo completo

    We are seeking a highly motivated and detail-oriented Consumer Marketing Specialist to join our team at Haleon. In this role, you will be responsible for supporting the Shopper Marketing Specialists in preparing and implementing winning shopper activation plans at the customer/channel level.As a Consumer Marketing Specialist, you will play a key role in...

  • Consumer Promotional Compliance Manager

    hace 5 días

    Madrid, España Internetwork Expert A tiempo completo

    .ABOUT THE JOB Want a 3D Career? Join Norgine. At Norgine, our colleagues Dare themselves to be different and try new things, Drive to achieve their goals and beyond, and Develop themselves and their community. We call it the 3D career at Norgine and it offers you a fully-rounded experience with no limits. Bring everything about yourself that you're proud...

  • Consumer Insights Manager

    hace 1 mes

    Madrid, Madrid, España Cps A tiempo completo

    About the JobWe are seeking a highly skilled Consumer Insights Manager to lead our Consumer Advanced Solutions team in Iberia. As a key member of our team, you will be responsible for driving business growth through data-driven insights and solutions.Key ResponsibilitiesLeverage Consumer Panel Data to deliver business answers to clientsDevelop and execute...

  • C46 Digestive Health Marketing Trainee

    hace 2 meses

    Madrid, España Johnson & Johnson Consumer A tiempo completo

    .Description Kenvue is currently recruiting for a Marketing Trainee for Digestive Health and Antifungals for the Southern Europe Cluster. This position is based in Madrid. Start date: September 2024. Who we are At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic...

  • Influencer Marketing Manager

    hace 6 meses

    Madrid, España Hustler Marketing A tiempo completo

    At SWATI, we celebrate style and beauty in all its forms. Not only do we provide our customers with exceptional beauty solutions, but we encourage people to express who they are. As an official partner of Sephora, Douglas, Kicks, and Nykaa, we are proud to offer our products to people all over the world, including over a million followers on our...