Consumer Marketing Manager Temporal Maternity Leave

hace 6 meses

Madrid, España The Estée Lauder Companies A tiempo completo

Position Summary
- Defines the Marketing Strategy for the Brand in the Affiliate
- Builds and drives the 360° consumer marketing plan across all media channels
- Drives A&P mix optimization
- Defines the Consumer Journey(s) combining all communication and distribution channels
- DP & forecasting
- Merchadising focus and priorities

ENSURE CONSUMER MARKETING STRATEGY RELEVANCY IN EMEA
- Defines and owns the Consumer Calendar (launches, key shopping moments, retailers activations ) for all channels, working closely with Product Marketing, Trade, Online and Commercial teams
- Build consumer marketing calendar including A&P quarter and priorities
- Push the collaboration with OL with the 360-degree approach
- Working with Product Marketing Manager to support the strategy (360 file, Launch report, templates for ad-hoc request etc.)
- Budget elaboration,
- Consumer Engagement strategy, aligning Media, communication and CRM strategy with budget guidelines
- Collaborate with Online manager to drive Online growth and ensure consistency with media activations (digital, social and traditional) and in-store activations.
- Ensure VM consistency within all touchpoints and ensure assets delivery for each touchpoint.
- Analyze sell-out results (NPD, Retail Sales dashboard) and share consumer/market learnings.

MAXIMIZE BRAND AWARENESS AND CONVERSION VIA ADAPTED MESSAGES AND TOUCHPOINTS
- Identify new local opportunities to reach new consumer segments.
- Develop digital, social and CRM focus.
- Leads and orchestrates Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information.
- Lead consumer insights and data, infusing the overall team.
- Define ‘sampling strategy’ and collaborate with Product Marketing Manager to ensure consistent FC and usage plan.

**Qualifications**
Work Experience & Profile

× Strategic vision

× Expertise of cosmetic industry

× Marketing & Digital background

× Excellent communication skills

× Passion for beauty and sensitivity to luxury

Job Requirements & Qualifications

5+ years of experience

Fluent English
**Job**: Marketing

**Primary Location**: Europe, Middle East, Africa-ES-MD-Madrid

**Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 247358

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