Head of Lead Generation

hace 7 horas

Barcelona, España Thunes A tiempo completo

**About Thunes**

Thunes is a global, fast-growing, and innovative Fintech scale-up that uses technology to disrupt and transform the existing financial system.

We have a strong Mission: to create a better global payments network, and a great Purpose: to connect the world to economic opportunities and address systemic inequality when it comes to financial services.

We are proud to power payments for the world's fastest-growing businesses and work with some of the amazing global brands - from Gig Economy giants such as Uber and Deliveroo and Southeast Asia's super-app Grab, to global Fintech leaders such as PayPal and Remitly.

Our Products help to drastically simplify the Payment integration experience for our customers: with a single, simple connection, businesses and consumers can send payments to - and get paid in - every corner of the world. Instantly.

Thunes is headquartered in Singapore with regional offices in Barcelona, London, Paris, Shanghai, New York, Dubai, and Nairobi.

**About The Role**

Thunes is looking for a motivated and data-driven **VP of Lead Generation** to lead our overall Digital Marketing, Growth, and Lead Generation Strategy, and oversee Marketing technology and automation platforms.

This is a full-time global role, based in Barcelona, and reporting directly to Chief Marketing Officer, with the potential to grow your own team and manage teams.

**Responsibilities**:

- Manage lead generation strategy and execution, including paid media strategy (e.g. paid search, paid social)
- Run marketing campaigns, including A/B testing of creatives, ad copy, and landing pages.
- Analyze the results and effectiveness of the campaigns to deliver actionable insights and recommendations.
- Own and provide recommendations for optimizing the customer journey in collaboration with the Product and website teams.
- Be the champion of Digital Marketing Technology tools and platforms, including identifying new platforms and systems required to increase the effectiveness of Thunes campaigns and engagement activities.
- Supervise lead generation coming from events and execute effective marketing strategies to continue the engagement.
- Managing vendor relationships supporting Lead Generation.

**Requirements**:

- 7-10 years of Performance, Digital Marketing, or Growth experience in a fast-paced B2B / SAAS environment
- Familiarity with key principles and techniques of inbound and outbound lead generation
- Direct experience managing paid search and paid social campaigns, good understanding of CAC benchmarks, and conversion rates
- Understanding of key principles of Account-Based Marketing
- Strong business acumen & highly analytical with a data-driven approach
- Strategic yet hands-on - a senior position that both can decide what to do as well as actually execute on it

**Benefits**
- Great compensation package, including performance & company bonus
- Private Health insurance for you and your family
- Wellness voucher
- Work life balance (flexibility and hybrid working policy)
- Our team is global, you will work with 40+ different nationalities spread across 5 continents
- 25 days of holidays + 2 Thunes Out Days + 2 Community days

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