(Rll519) | Head Of Marketing

hace 12 horas


Barcelona, España Ares Consultores A tiempo completo

We have an exciting new opportunity for a Head of Marketing to join and help lead our existing diverse marketing team, along with our Marketing VP
As the Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, generate opportunities, demand generation, and drive revenue growth.
You will lead a team of talented marketing professionals and collaborate closely with cross-functional teams, including sales, product management, and customer success, to ensure alignment and achieve company objectives.

In addition, you will have expertise in website and product marketing to maximize the impact of our digital presence and optimize product positioning.
What you'll do...Strategic Planning: Develop and implement a results-driven marketing strategy aligned with overall business objectives and target market segments.
Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and utilize these insights to shape marketing initiatives.
Set marketing goals and navigate all metrics and KPIs, tracking performance against targets.Brand Management: Oversee brand positioning and messaging to create a compelling and differentiated brand identity.
Develop and enforce brand guidelines across all marketing channels and communication materials.
Ensure consistent brand representation in all customer touch points.Lead Generation and Demand Generation: Develop and execute effective lead generation strategies to attract and acquire new customers.
Collaborate with sales teams to optimize lead nurturing processes and facilitate the conversion of leads into customers.Content Marketing and Thought Leadership: Drive the creation and distribution of high-quality content, including white papers, case studies, blog posts, videos, and webinars, to establish thought leadership and engage target audiences.
Develop and maintain a content calendar to ensure a steady flow of relevant and valuable content.
Leverage content marketing for SEO optimization and increase organic traffic and website conversions.Website and Product Marketing: Develop and execute strategies to optimize our website's user experience, design, and conversion rate.
Collaborate with the product management team to develop product-led growth opportunities, including product positioning, messaging, and pricing.
Create and manage compelling product-focused campaigns, landing pages, and product documentation to drive product adoption and revenue growth.Digital Marketing and Analytics: Oversee digital marketing initiatives, including website management, SEO/SEM, PPC advertising, social media, and marketing automation.
Utilize analytics tools to measure and analyze marketing performance, derive actionable insights, and make data-driven decisions.
Optimize digital marketing campaigns based on performance metrics and market trends.
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