Customer Education Certification Manager
hace 5 meses
**What You'll Do**:
The Customer Education & Enablement Strategy team is a critical component of the GTM Strategic Enablement organization at Criteo. The team is responsible for delivering educational content and materials to a wide range of Criteo’s clients. Our core mission is to educate and enable potential and existing clients with the content and materials they need to achieve their success in using Criteo’s Commerce Media Platform. We accomplish this through various channels, ranging from a client-facing Learning Management System (LMS) platform, to dedicated help centers tailored for each of Criteo's solutions.
As a certification manager, your main responsibility will be to maintain, plan, develop, market, track, and optimize certification programs within our LMS. You will use knowledge of adult learning theories, LMS tools, and content writing to demonstrate product knowledge and project management skills, managing the certification process from A to Z.
What You’ll Do:
- Research, design, implement, and manage certification programs across various audiences, levels, and curricula.
- Develop and support certification assessments and preparation initiatives.
- Create engaging e-Learning content using authoring tools, along with incorporating videos/media and presentations.
- Work closely with Product Marketing to ensure all content adheres to Criteo’s tone of voice and brand guidelines.
- Build relationships and collaborate with global cross-functional partners to support learning priorities.
- Identify and address content gaps by deploying new and existing certification programs as needed.
- Map customer touchpoints and training needs to enhance content planning.
- Monitor user lifecycle, certification maintenance, and active engagement.
- Maintain a repository of certification program materials and content.
- Analyze user feedback and metrics and report on data to drive results and learning effectiveness.
- Develop internal and external communications to position and sponsor certification programs.
- Evaluate and enhance user engagement tactics to improve learning effectiveness.
- Manage relationships with primary stakeholders (both internal and external) to ensure programs are meeting our desired outcomes and audiences.
**Who You Are**:
- Experienced professional in the customer education field, with 3-4 years experience in customer education with direct experience managing content and programs within an LMS.
- Passionate about customer education, with a strong commitment to make compelling content more accessible and valuable for customers to drive impact at scale.
- Collaborative team player, with the ability to drive cross-functional projects and synergies across a wide network of stakeholders with different cultural backgrounds and functions.
- Demonstrated adaptability to changing environments and the ability to thrive in fast-paced environments.
- Client-centric mindset with a keen understanding of meeting customer needs and expectations.
- Tech-Savvy and a quick learner when it comes to new tools and systems.
- Innovative, curious, and outcome-driven in achieving results for customers, with a continuous desire to enhance and create a meaningful impact.
- Excellent communication skills, both written and verbal, to convey client narratives with clarity and effectiveness.
- Comfortable working with large datasets and formulas in Excel or Tableau.
- Native or fluent in English.
Nice to have:
- Experience in the digital marketing industry.
- Experience in a client-facing role and knowledge of customer personas and value narratives.
- Experience in a project management role.
- Experience with any authoring tools (Evolve, Articulate Rise, etc.).
- Experience with any video editors (Descript, Videate, Vyond, Camtasia, Synthesia, etc.) or other design tools.
- Experience & comfortability working with AI generative tools to develop content and images (ChatGPT, Google Bard, Microsoft CoPilot, etc.)
**Who We Are**:
Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry leading Commerce Media Platform.
At Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 3,600 Criteos collaborates to develop an open and inclusive environment. We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics at all stages of the employment lifecycle including how we attract and recruit, through promotions, pay decisions, benefits, career progression and development. We aim to ensure employment decisions and actions are based solely on business-related co
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