Performance Media Buyer

hace 7 meses

Barcelona, España EXOGROUP A tiempo completo

**About Adnovation**

**Adnovation** creates, promotes and monetizes digital entertainment products for all devices. Content verticals include ed-tech, lifestyle, music, video streaming, fitness, gaming, e-sports and more. We are part of EXOGROUP, a set of companies made up of +200 talents and offering a wide range of services within the digital business landscape with headquarters in Barcelona and offices in Dublin, Porto, Valencia, Tarragona and Buenos Aires.

**Role**

As a Performance Media Buyer you will develop marketing campaigns that will drive traffic to our subscription products across a wide variety of verticals and geos. You will actively create, monitor and optimize campaigns for our portfolio of products with a double focus on escalation and positive ROAS. Your daily tasks will also involve data analysis, preparing reports, for management, and proposals and contracts. You will report to your Management on a weekly basis.

**Responsibilities**:

- Media buy on Google Ads (mainly GDN but also Performance MAX & Search) and different programmatic DSPs (DV360, Smadex, Taboola and more) to reach the CPA Goals. Setup, manage and optimize campaigns.
- Use of internal tools, systems and processes to keep a daily track on the main KPIs (CPA / ARPU / ROAS...).
- Daily spend/revenue monitoring. A/B testing.
- Testing new products & segments.
- Proven technical capabilities and understanding, including the use of tracking pixels and server to server tracking systems, and creative optimization.
- Close interaction with marketing, operation, and business intelligence teams in order to interpret market insights, client data, and be able to react quickly and implement this back into the business.
- Direct reporting to the advertising manager.
- Finding new media buying opportunities inside the programmatic industry in order to test new DSPs.

**Profile**

You have a solid working knowledge of Google Ads & programmatic & RTB ecosystem, and understand the general needs of online advertising.
- Very detail-oriented with a meticulous approach and being able to manage multiple campaigns successfully.
- Excellent time management and organizational skills.
- Money conscious with an innovative approach and ability to thrive in a fast-paced working environment.
- Proactive, a strong communicator able to involve the different teams in the project.
- Analytical mind, good with calculations and statistical interpretation.
- Problem-solving attitude.

**Requirements**:

- 3 years minimum experience as a media buyer in Google Ads and other programmatic DSPs is mandatory.
- Strong analytical skills, especially with Excel or Google spreadsheets.
- Perfect knowledge of the different performance-based pricing models (CPA, CPI, CPM, CPC, etc.).
- Experience managing Google Analytics 4 & Google Tag Manager or any other similar tagging tool. Experience with Looker Studio is a plus.
- Experience implementing tracking systems.
- Fluent English & Spanish.
- Experience in a subscription business model company is a strong plus.
- Experience media buying in Smadex is a strong plus.
- Experience in Social Ads (e.g. Meta Ads) is a strong plus as well.

**What you'll find working at Adnovation**:
We offer the opportunity for permanent training, personal development, ambitious career growth, and a competitive salary

Most of all, we offer a position in a team that thrives on being successful and being industry leaders and innovators. If you have a winning mentality, this position is for you

**Experience our benefits**:

- Private health care insurance;
- Flexitime and Summer Schedule;
- Your Birthday off as a paid holiday;
- Flexible compensation plan: travel, meals & childcare;
- Spanish, English, and Portuguese language lessons;
- Subsidised Lunches;
- Additional internal and external training through our EXOGROUP University program;
- Access to quality training through Udemy platform;
- Training budget & study leave;
- Subsidized Gym;
- Employee referral program - Earn 2500 Euros by referring someone
- Free monthly massage;
- Monday team breakfast;
- Daily organic fruit;
- Free weekly yoga classes;
- Calm App subscription;
- Hybrid telework modality

Is this not the right role for you? Then make sure to check out all other roles we have open for you on our careers website.

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