Regional Consumer Performance Marketing Manager

hace 6 meses

Poligono Industrial Alcobendas, España Straumann Group A tiempo completo

**About Straumann**

The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation and quality, including Straumann, Neodent, Anthogyr, Medentika, ClearCorrect, Dental Wings and other fully
- or partly owned companies and partners.

People and culture are the Straumann Group’s greatest assets; they are the keys to high performance and sustainable success. We strive for a culture that builds trust and collaboration, fosters diversity, embraces change, promotes agility, learning and innovation, creates opportunities, allows people to make mistakes and encourages them to take both responsibility and ownership. The fundamental driver of our culture is the player-learner mindset, which we seek to inspire and nurture in every employee

**Job Purpose**

Within a transformational context, we are creating a Consumer Center that will play a critical role for the future of the group, by building new services and new business models for solving key con-sumers/patients and dental practices/doctors pain points to democratize oral health success. In this scenario we are looking for the Regional Consumer Performance Marketing Manager (f/m/d) who will lead the strategy and develop our services.

**Main Tasks and Responsibilities**
- Develop a growth strategy focused both on Sales funnel Units Economics/ financial Profitability and Consumer/Customer satisfaction
- Take a lead role in developing services, patient journey, tech stack and funnel improvements that create and nurture opportunities for achieving the goals based on analytics
- Management of the sales process, driving sales growth through marketing programs, campaigns and call center
- Managing sales pipeline to ensure timely and accurate forecasting, tracking and reporting sales activity in CRM tool, maintaining accurate records of all sales activities
- Identify trends and customer pain points / problem to be solved enriching our services
- Lead meetings with prospective clients and lead customer service onboarding
- Drive the implementation of activation campaigns that meet business objectives and drive con-version
- Work closely and ensure engagement of the local sales team
- Plan, manage and deliver the hub budget
- Build, manage and coach a high performing learning team
- Empowering team members with skills to improve and maximize their potential

**Qualifications and requirements**
- Fluent in English (written and spoken)
- 5+ years must have consumer marketing and consumer sales experience
- 5+ years must have in performance marketing
- 5+ years in digital marketing projects and go-to-market strategies in global environments (preferably medical device business).
- Bachelor's or Master's Degree in business administration or Sales or Marketing an equivalent combination of education and work related experience.
- Experience in dental or medical area within an agency or clinic organizing international treatment
- 5+ years professional experience in leading sales of digital products or services or remote selling.
- 5+ years in team management into a startup and international context

**Personal Attributes**
- Outstanding communication, presentation and leadership skills.
- Strong analytical skills with result orientation
- Management skills with the ability to juggle multiple priorities simultaneously in a fast paced environment
- Energetic, commercial, and performance driven team player with entrepreneurial spirit and strong marketing and commercial execution.
- Able to translate data-driven insights and complex digital topics in a tangible way
- Digitally driven mindset to prioritize pragmatic value driving activities with a measurable impact
- Listener, ability to delegate, inspire and communicate effectively

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