CRM Manager

hace 19 horas

Barcelona, España Affinity Petcare A tiempo completo

**Your Role**

We are looking for a **CRM Manager** to lead both our **B2B and B2C CRM teams**, reporting to the Head of CRM. In this role, you will be responsible for enhancing our senior B2B CRM capabilities, building the B2C CRM team from scratch, and aligning B2B2C strategies to drive sustainable growth across all initiatives.

**What you will do**

In this role, you will take ownership of our CRM strategies for both B2B and B2C channels, ensuring seamless integration, impactful campaigns, and data-driven decision-making. Your responsibilities will include:
For the **B2B team**:

- Lead and support the **Senior B2B CRM Strategist** and the **B2B Specialist** in implementing CRM strategies.- Oversee CRM execution for the B2B specialist pet food retail channel, focusing on improving customer relationships and driving sales growth.- Manage customer segmentation to identify key groups and deliver tailored marketing and sales efforts.- Strengthen account management by building and maintaining long-term client relationships.- Support sales teams with actionable CRM insights and tools.- Collaborate with Data Analysts to leverage insights and improve decision-making.

For the **B2C team**:

- Build the B2C CRM strategy from scratch for the specialist pet food retail and grocery channels.- Develop initiatives to attract new consumers and transform users into loyal customers.- Map and optimise the customer journey across all touchpoints for a seamless experience.- Drive personalised marketing efforts using CRM data.-
- Monitor and respond to customer feedback to refine CRM strategies.
- Partner with Data Analysts to evaluate user behaviour and trends, refining strategies for acquisition and engagement.

**What we are looking for**Proven experience in managing CRM for both B2B and B2C channels- Strong understanding of Salesforce CRM and data analytics requirements (Google Cloud tech stack knowledge will be a plus)- Agile development expert, with experience using in the day by day activity product management tools: Jira (or similar), Confluence (or similar), Smartsheet, Asana (or similar)- Exceptional leadership skills with a track record of developing high-performing teams.- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively with a diverse range of stakeholders.- Proficient in Spanish and English; fluent in French or/and Italian would be a plus.

**What we offer**- Hybrid working model- Flexible working hours- Ticket Restaurants- Pension plan- Fully equipped Gym- Breakfast and fresh fruit- Affinity University platform: Professional development opportunities for employees at different stages of their careers, acknowledging diverse career paths.- Pet-friendly office
- Celebrations & Fun

We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strength of our team. That’s why we are committed to providing equal opportunities for all.

**Our Company**

Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.

We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.

So, what are you waiting for? Join our team to leave your footprint

**Want to know more about us?**

Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram to learn more about life at Affinity and hear from our team.

  • CRM Manager

    hace 7 meses

    Barcelona, España MC Headhunting A tiempo completo

    Desde MC Headhunting estamos buscando a un CRM Manager para una empresa del sector energético, ubicada en la comarca del Vallés Occidental. **Responsabilidades**: - Desarrollar e implementar estrategias de CRM, mantener al día y mejorar la base de datos de clientes, así como dar solución a las posibles incidencias que se originen. - Analizar datos...

  • Crm Manager

    hace 2 meses

    Barcelona, España 3Commas Capital Inc. A tiempo completo

    3Commas is looking for an experienced CRM Manager to join our Marketing department. As our CRM Manager, you will be responsible for developing, executing, and optimizing email marketing campaigns and CRM strategies to increase customer engagement, retention, and revenue. This role requires a detail-oriented, data-driven individual with a passion for digital...

  • CRM Campaign Manager

    hace 4 semanas

    Barcelona, Barcelona, España Pagegroup A tiempo completo

    CRM Campaign Manager at PagegroupWe are seeking a CRM Campaign Manager to join our team at Pagegroup. The ideal candidate will have strong stakeholder management skills and experience with CRM tools, particularly Salesforce Marketing Cloud.Key Responsibilities:Develop and implement campaigns using CRM tools across different countries.Establish target...

  • Global Crm Manager

    hace 2 meses

    Barcelona, España Timup A tiempo completo

    Nuestro cliente, una empresa líder en el sector de bienestar íntimo, está en búsqueda de un CRM Manager que impulse la personalización y fidelización de clientes mediante estrategias innovadoras. Este rol reportará directamente al CMO y está orientado a un perfil senior con enfoque "hands-on". Será responsable de definir e implementar estrategias de...

  • Team Manager

    hace 4 semanas

    Barcelona, España Louis Vuitton A tiempo completo

    .We are looking for a Team Manager in CRM for our store located in Paseo de Gracia, Barcelona. You will manage your teams and drive the CRM strategy in store, creating a client centric mindset with the team. You will elevate relationships with our top clients by leveraging different tools and with a focus on the Client Experience, and implement transversal...

  • Global Crm Manager

    hace 2 meses

    Barcelona, España Timup A tiempo completo

    Nuestro cliente, una empresa líder en el sector de bienestar íntimo, está en búsqueda de un CRM Manager que impulse la personalización y fidelización de clientes mediante estrategias innovadoras.Este rol reportará directamente al CMO y está orientado a un perfil senior con enfoque "hands-on".Será responsable de definir e implementar estrategias de...

  • Crm Manager

    hace 5 meses

    Barcelona, España Volkswagen Group España Distribución A tiempo completo

    ¿Te imaginas ser una pieza clave del futuro? Nosotros sí.Y, además, sabemos cómo hacerlo: promoviendo el talento interno.Por eso buscamos un **CRM Manager**, para unirse al equipo de Customer Experience, quien será el responsable de los procesos, fuentes de información y herramientas necesarias para la implementación de la estrategia de CRM y Digital...

  • Team Manager

    hace 4 semanas

    Barcelona, España Louis Vuitton A tiempo completo

    .We are looking for a Team Manager in CRM for our store located in Paseo de Gracia, Barcelona. You will manage your teams and drive the CRM strategy in store, creating a client centric mindset with the team. You will elevate relationships with our top clients by leveraging different tools and with a focus on the Client Experience, and implement transversal...

  • Global CRM Manager

    hace 2 meses

    Barcelona, España Timup A tiempo completo

    Nuestro cliente, una empresa líder en el sector de bienestar íntimo, está en búsqueda de un CRM Manager que impulse la personalización y fidelización de clientes mediante estrategias innovadoras. Este rol reportará directamente al CMO y está orientado a un perfil senior con enfoque "hands-on". Será responsable de definir e implementar estrategias de...

  • Global CRM Manager

    hace 1 mes

    Barcelona, España Timup A tiempo completo

    Nuestro cliente, una empresa líder en el sector de bienestar íntimo, está en búsqueda de un CRM Manager que impulse la personalización y fidelización de clientes mediante estrategias innovadoras. Este rol reportará directamente al CMO y está orientado a un perfil senior con enfoque "hands-on". Será responsable de definir e implementar estrategias de...

  • Global CRM Manager

    hace 3 semanas

    Barcelona, España Timup Select Wisely A tiempo completo

    Nuestro cliente, una empresa líder en el sector de bienestar íntimo, está en búsqueda de un CRM Manager que impulse la personalización y fidelización de clientes mediante estrategias innovadoras. Este rol reportará directamente al CMO y está orientado a un perfil senior con enfoque "hands-on". Será responsable de definir e implementar estrategias de...

  • Global CRM Manager

    hace 2 meses

    Barcelona, España Timup Select Wisely A tiempo completo

    Nuestro cliente, una empresa líder en el sector de bienestar íntimo, está en búsqueda de un CRM Manager que impulse la personalización y fidelización de clientes mediante estrategias innovadoras. Este rol reportará directamente al CMO y está orientado a un perfil senior con enfoque "hands-on". Será responsable de definir e implementar estrategias de...

  • CRM Project Manager

    hace 2 meses

    Barcelona, España Clicktalent A tiempo completo

    Buscamos un CRM Project Manager para liderar la estrategia de impactos en canales de CRM de una firma de moda internacional.¿Cuáles serán tus responsabilidades?Definir y optimizar la estrategia para mejorar la adquisición, retención, conversión y fidelización de clientes.Idear, priorizar y gestionar los proyectos del área para mejorar el análisis,...

  • CRM Project Manager

    hace 2 semanas

    Barcelona, España Clicktalent A tiempo completo

    Buscamos un CRM Project Manager para liderar la estrategia de impactos en canales de CRM de una firma de moda internacional.¿Cuáles serán tus responsabilidades?Definir y optimizar la estrategia para mejorar la adquisición, retención, conversión y fidelización de clientes.Idear, priorizar y gestionar los proyectos del área para mejorar el análisis,...

  • CRM Project Manager

    hace 2 semanas

    Barcelona, España Clicktalent A tiempo completo

    Buscamos un CRM Project Manager para liderar la estrategia de impactos en canales de CRM de una firma de moda internacional.¿Cuáles serán tus responsabilidades?Definir y optimizar la estrategia para mejorar la adquisición, retención, conversión y fidelización de clientes.Idear, priorizar y gestionar los proyectos del área para mejorar el análisis,...

  • Crm Manager

    hace 1 mes

    Barcelona, España Pixel United A tiempo completo

    .As a Senior Associate CRM Manager you will be responsible for developing and implementing strategies for events on both engagement & monetisation paired up with a strong communication support. You will also coordinate on special campaigns and features to drive user engagement and monetization, supporting a fun experience for our customers. These processes...

  • Crm Manager

    hace 1 mes

    Barcelona, España Pixel United A tiempo completo

    .As a Senior Associate CRM Manager, you will be responsible for developing and implementing strategies for events on both engagement & monetisation paired with strong communication support. You will also coordinate on special campaigns and features to drive user engagement and monetization, supporting a fun experience for our customers. These processes...

  • Crm Manager

    hace 1 semana

    Barcelona, España Pixel United A tiempo completo

    .As a Senior Associate CRM Manager you will be responsible for developing and implementing strategies for events on both engagement & monetisation paired up with a strong communication support. You will also coordinate on special campaigns and features to drive user engagement and monetization, supporting a fun experience for our customers. These processes...

  • Crm Platform Manager

    hace 4 semanas

    Barcelona, Barcelona, España Galderma A tiempo completo

    OverviewGalderma, a leading dermatology company, is seeking an experienced IT Senior Manager to oversee the end-to-end product management of our CRM systems and customer service technologies. This role requires a deep understanding of CRM and customer service systems, product management best practices, business analysis, and experience in managing IT...

  • Team Manager

    hace 2 meses

    Barcelona, España Louis Vuitton A tiempo completo

    We are looking for a Team Manager in CRM for our store located in Paseo de Gracia, Barcelona. You will manage your teams and drive the CRM strategy in store, creating a client centric mindset with the team. You will elevate relationships with our top clients by leveraging different tools and with a focus on the Client Experience, and implement transversal...