Content & Channel Manager

hace 2 semanas

Madrid, España Pfizer A tiempo completo

ROLE PURPOSE

The Content & Channel Manager (C&C M) - Inflammation and Immunology leads strategy development and execution for omnichannel engagement with our customers. The C&C M drives operational excellence at a country level and brings customer & marketplace insight into the brand teams to influence and shape local brand strategy. This role will deliver flawless execution of omnichannel marketing plans for a strong customer experience whilst creating sustainable value and accountability for the local budget.

ORGANIZATIONAL RELATIONSHIPS

The C&C M - Inflammation and Immunology has a strong relationship with all relevant internal stakeholders in country (e.g. sales team, product marketing, medical, omni-channel, digital, Biopharma Ops, finance, legal, etc.)

PRIMARY RESPONSIBILITIES
- Promotes the adoption of digital channels of the customer facing colleagues
- Collaborates closely with sales management to drive execution of omnichannel strategy and adoption of new tolls and channels
- Strategy Execution to Maximize Customer Impact
- Delivery of HCP channel and content strategy in line with Above Brand/Business Unit operating plan
- To be an integral member of brand marketing and cross functional teams, driving execution of digital, advising and providing input into the development of brand operational plans
- Campaign management and performance; using analytics tools to map customer journeys and provide insight to support future roadmap
- Expand e-Permissions and Pfizer Pro portal registration rates and ensure retention of active customers
- Coordinates local and international resources related to new and updated tools, platforms, and digital marketing (DIT, NBA, Pfizer Pro, etc.)
- Maintain high compliance standards across multichannel assets in line with Future of Content policy and guidelines and local Code of Practice
- Leadership
- Develop relationships with key internal stakeholder to improve customer journeys and experiences e.g. sales force, marketing, KAM, omni-channel, medical information
- Support brand teams to simplify and navigate digital innovation
- Champion Digital Marketing across the business to ensure it is considered and used effectively
- Financial Planning
- Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility & developing regular forecast updates to aid financial planning
- Measure Impact
- Analyze and evaluate the performance of campaigns and channels
- Monitor competitors’ multichannel activities

QUALIFICATIONS
- Fluency in English language
- 5 years+ of commercial experience
- Digital marketing experience is preferred
- Must have excellent organizational skills/ ability to manage multiple projects in a fast-paced environment
- Strong interpersonal, influence and communications skills
- Knowledge of local regulatory policies
- Strong project management skills
- Track record of working collaboratively with others across functions
- Demonstrates business acumen and entrepreneurial spirit

CAPABILITIES
- Strategy Execution to Maximize Customer Impact
- Action oriented to drive plan implementation
- Comprehensive business acumen & marketing experience
- Thorough understanding of revenue drivers for the brand in local country
- Leadership
- Cross-functional leadership and collaboration
- Strong communication and influencing skills
- Role modelling, visibility, upholding values, adhering to standards
- Demonstrate an omni-channel mindset and a strong change management approach to win hearts and minds and accelerate digital uptake across the BU
- Financial Planning
- Ability to manage & prioritize resources across customers in line with BU strategy and in dialogue with customer facing functions
- Ability to analyze data, interpret and communicate clear, actionable recommendations
- Meet Commitments to Patients, Customers & Stakeholders
- Broad expertise across local customers /stakeholders
- Ability to facilitate stakeholder & customer commitments and act on customer insights
- Ability to synthesize & communicate local customer insights for European planning
- Create Culture of Innovation and Continuous Improvement
- Leads change: ability to adapt to new modes of operating
- Innovation leadership
- Willingness to take appropriate calculated risks

ADDITIONAL INFORMATION
- Work location: Alcobendas, Madrid, Spain
- Type of position: Full time, permanent contract
- European work permit necessary
- NO Relocation package available

LI-PFE

Purpose

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate d

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