Paid Media

hace 4 meses

Madrid, España WEEWOO SL. A tiempo completo

Somos una empresa cuya actividad principal es la tecnología y la innovación, nuestro equipo no para de crecer y nos basamos en valores como la curiosidad, la iniciativa y la proactividad, pilares fundamentales en nuestro día a día.

Tareas

**Funciones**:

- Planificación, puesta en marcha y optimización de campañas de paid media en la siguientes plataformas: Google Ads (search, display y video) Bing Social Media, (TikTok, Facebook, Instagram, Snapchat, Twitter)
- Ejecución de test A/B y estrategias de adquisición para incrementar la conversión.
- Acciones de remarketing a través de la generación de audiencia de las diferentes plataformas. Monitorización. optimización y tracking de las campañas activas con el objetivo de alcanzar los KPi's propuestos)
- Realizar el seguimiento y analizar los resultados para identificar nuevas oportunidades de negocio con el objetivo de incrementar el CR, (DSP, nativo,...)
- Realización de informes de rendimiento de campañas y propuesta de optimización y mejora que permitan tomar decisiones de negocio en base a los KPI's obtenidos (CPA, ROI, ROAS...)
- Elaboración y generación de informes en Google Analytics (configuración de eventos y objetivos)
- Conocimiento y manejo de Google Analitycs

**Requisitos**:

- Imprescendible experiência en Mobile Value Added services (mVAS)
- Imprescendible B2 de inglés
- Valorable tener conocimiento sobre Data Studio y Google Optimize
- Valorable tener conocimiento de Google Tag Manager
- Valorable entender métricas como LTV, ARPU, ROI
- Valorable tener experiência en USER ADQUISITION

Beneficios
- Contrato indefinido
- Jornada completa
- Trabajar en un entorno dinámico

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