Paid Media Specialist

hace 2 meses


Madrid, España Global Alumni A tiempo completo

Global Alumni está en plena expansión. Como parte de este crecimiento, buscamos un Paid Media Specialist.Funciones y responsabilidades principales:Diseñar y desarrollar estrategias de marketing de rendimiento en diversos canales, incluyendo Google Ads, LinkedIn Ads, y Meta Ads.Planificar, ejecutar, y optimizar campañas de rendimiento PPC, con el objetivo principal de generar leads de alta calidad.Configurar, segmentar y establecer pujas alineadas con la estrategia global de marketing de la organización.Realizar la optimización diaria de las campañas de SEM y Paid Media para garantizar el cumplimiento de los objetivos y la estrategia global.Evaluar resultados y KPIs, realizar el seguimiento de las campañas, crear informes y proponer medidas correctivas para alcanzar los objetivos establecidos.Optimizar los costes: Definir, gestionar y controlar la inversión del presupuesto aprobado para maximizar el retorno de la inversión.Requisitos mínimosExperiencia profesional en Marketing Digital y SEM / Paid Media de al menos 4 años.Experiencia con Google Ads, Social Ads y otros administradores SEM y Paid Media.Experiencia con la red de display GDN y con publicidad en Youtube.Experiencia en campañas de un elevado volumen y multimercado.Persona resolutiva, con gran capacidad de planificación y organización.Autonomía y proactividad.Formar parte de un equipo dinámico, internacional y en pleno crecimiento.Programa de formación y desarrollo profesional, posibilidad de estudiar y aprender en las mejores universidades del mundo.Modelo de trabajo presencial en zona de Méndez Álvaro en Madrid.#J-18808-Ljbffr


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