Omnichannel Business Partner
hace 2 semanas
OMNICHANNEL BUSINESS PARTNER
ROLE SUMMARY
The Omnichannel Business Partner (OCBP) will work in close collaboration with country brand teams to support them on the design and execution of the omnichannel strategies across Pfizer channel and platform mix.
ROLE RESPONSIBILITIES
Key Activities:
- In partnership with country brand teams and aligned with the company omnichannel strategy:
- Plan and execute omnichannel brand strategy across all Pfizer channels in close co-operation with cross functional teams.
- Manage omnichannel initiatives as well as ensure brand presence across Pfizer channels.
- Responsible for a seamless coordination and cooperation between agency, OC Enablement, and Digital teams while providing input to plans, execution and post analysis stages to ensure excellence at all executions.
- Ensure timely delivery and correct usage of channels.
- Ensure alignment of the business roadmap with the omnichannel roadmap.
- Suggest action where needed.
- Ensure a perfect understanding of the company's omnichannel strategy.
- Follow-up of the various ongoing omnichannel projects.
- Integrate and orchestrate new channels.
- Guarantee that the omnichannel strategy and tactics are well aligned with marketing and commercial teams to improve customer experience.
- Working with Marketing and Medical teams, collaborate in the creation of above BU contents and materials.
- Gain a deep understanding of customer channel preference.
- Evaluate and contribute to the customer journey by working with Marketing and Commercial teams to define, track, measure, and share best practices.
- Drives and coordinates a closed feedback loop to guarantee continuous adaptation of engagement (content and channel mix).
- Ensure consistency in the development and execution of OC plans.
- Active involvement in the XFT of the different BUs.
- Ensure the proper implementation of the digital ecosystem to allow the measurement, tracking and monitoring of omnichannel actions, in collaboration with the Omnichannel Intelligence colleague.
Expected value provided to Customers
- Tailoring/Effectiveness: Customers/General Population will find/receive the best contents in their preferred channel, at their preferred time.
- Assure that all external channels/sites/portals are updated to HCPs and general population
- Convenience - quick & easy to find information and resources on the preferred channel 24h access for HCPs and general population
- Personalized and homogenize experiences across channels
- Avoid customer saturation, with no overlaps of concurrent interactions
Expected value provided to Pfizer
- Through the use of the different channels, Pfizer will better know their customers (HCPs/General Population) and understand how continue adding value
- Increase Pfizer digital channels usage
- Control xBUs in customer interactions to avoid the non-desired overlap of use of different channels to engage the same customer
- Increase customer engagement
- Embrace all Pfizer channels and tactics with a One Pfizer approach
- Reinforce Pfizer as a strong company supporting customers in their needs.
- Make stronger the Pfizer branding
- Coordination XBU to optimize channels
- Working in the creation of above-brand / above-BU contents and materials, allows that BU CBL’s will focus on brand strategy
QUALIFICATIONS
- BS/MS degree in marketing or a related field.
- Proven working experience in digital marketing (+5 years).
- Strong interpersonal and influencing skills (e.g., relationship management, facilitation, coordination of cross functional project teams)
- Deep understanding of available digital solutions, internal procedures, current channels and ability to integrate new channels
- Ability to work with the marketing & sales teams of the different BUs to best implement their brand and customer strategies with the most appropriate channels, to track and report on KPIs and provide continuous recommendations for optimization.
- Experience using Digital solutions/channels and tactics and ability to make recommendations to the BUs based on the data/KPIs of the different channels
- Knowledge of pharmaceutical and local regulatory policies.
- Ability to handle multiple projects and deliver on quality, budget, on time.
- Ability to interpret and analyse data to advise and strengthen strategic business decisions, and with the ability to interpret data into meaningful information to help steer decision making.
- Strong business acumen, comprehension of digital and non-digital channels, customer centric marketing, digital marketing, and data-driven decision making.
- Broad knowledge of omnichannel strategies.
- Experience in management of agencies and third-party suppliers.
- Comfort with ambiguity and complex “white space” environments.
- An unrelenting curiosity to understand and champion customer needs.
ORGANIZATIONAL RELATIONSHIPS
Primary groups or key role(s) that this role will have interaction with as a regular part of the role responsi
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