Channel Marketing Manager
hace 2 meses
Experience in marketing or marketing research
- Fluent in Spanish & English
- Please note, this is a fixed term position (12 months)*
Do you want to work in one of the fastest growing and most innovative businesses at Amazon? Amazon Devices is seeking a hands-on and customer-obsessed individual that has a ‘can do’ attitude and thrives within fast paced environments.
You will work alongside the devices team to oversee the implementation of marketing plans, from in store to digital with our retail partners. You will work closely with the European local marketing, sales and account teams to launch the greatest tech, develop high impact marketing communications and create rigorous analytical processes to measure efficiency. You will own and optimize the overall country budget and co-ordinate with other functions to work on joint goals, and work streams.
You will have autonomy to own and build retail relationships with full marketing responsibility for our key product categories: Echo, Fire TV, Kindle eReaders and Blink Smart Security.
- You must be fluent in Spanish & English*
Key job responsibilities
- Delivery of campaign and launch plans of Amazon devices and services through our partners & retailers.
- Brief and deliver digital assets to support online merchandising plans.
- Own specific digital work streams to increase share of voice and share of search.
- Execute marketing activities, permanent and temporary display fixtures, retailer website strategy or training plans in order to drive category growth.
- Ensure all account and marketing plans are delivered on plan, on budget and achieving desired objectives.
- Develop and strengthen contacts with account partners and agencies to deliver plans.
- Execute and track MDF (Marketing Development Fund) and OPEX budgets.
- Establish a benchmark, then continually improve efficiency and effectiveness of plans.
- Execute end-to-end launch plans for new products across all existing and new Amazon device product & service categories.
- Plan and roll out any new business accounts, ensuring efficiency and effectiveness of activation plans in line with volume aspirations.
- Deliver an engaging and consistent CX across necessary retail stores and retailer websites, considering local differences and nuances.
- Understand the detail behind retailers within the business, ensuring all tactical nuances are understood and championed within the business (i.e. capabilities, turnaround times, limitations).
A day in the life
Based in Madrid, as a Channel Marketing Manager within our offline business, you will work closely with local Account manager and pan-EU marketing teams to support the execution of Channel Marketing activities and create rigorous analytical processes to measure their effectiveness. A passion for consumer electronics and Amazon Alexa is a bonus, as you will be responsible for creating advocates with our retail partners for Amazon Devices. This role offers an entrepreneurial, fast-paced and commercial environment where the customer is always first.
About the team
Within Amazon Devices, the so-called ‘Offline’ sales and marketing team is working relentlessly with electronic retail partners (e.g. Media Markt, Argos, Euronics) to drive household penetration for our various product offerings throughout all product categories (from Alexa (Echo products), Kindles and more). Our team is full of outstanding talent from various cultural backgrounds, based throughout London, Munich, Madrid, Milan, Dubai and Paris and together we shape the Amazon Devices business within numerous European and Middle East countries.
Madrid, ESP
- Experience working with a major brand or entertainment company in project/production management
- Experience in e-commerce, start ups, advertising, commercial
- Experience working with key retailers in Spain/EU
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