Head of Customer Marketing Off Trade, Southern

hace 3 semanas

Madrid, España Diageo A tiempo completo

Job Description:
About us
- As a global leader in beverage alcohol, at Diageo, we’re proud of our collection of timeless brands including Baileys, Guinness, Gordon’s and Smirnoff. We boast a rich history of character and outstanding products. And, to maintain and grow our unique position, we need passionate people who can revolutionise the way we understand our markets and secure our success for the future.- About the roleDiageo invest significantly in Direct-to-consumer brands building, but we have to partner with our customers to influence the point of purchase activation, and this is where the vast majority of our A&P investment sits. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influence by what they see or don’t see on the spot.

It is the role of our Customer Marketing Off Trade team to understand the needs of shoppers and customers and then to create the programmes and tools that guarantee amazing execution of our brands. The team will then work directly with customers, supply and agencies to achieve perfect execution of the activation calendar. In some cases this will involve tailoring and adapting our programmes to meet the specific needs of strategically important customers to enable them to differentiate their offer.

Your team will oversee and guarantee the brilliant execution of Diageo’s commercial plan to shift consumer and shopper behaviour and enable Diageo to achieve its financial and marketing share goals.

In this role, you will:

- Co-Lead the O&L of the Southern Europe Off Trade as well as the Share of Market performance in the channel.
- Have Diageo lead the FMCG brilliant execution in the Retail Channel across all Southern Europe countries, bringing external references to benchmark our activation vs best in channel practices.
- Lead the Category Development and Shopper Marketing teams that service the Off Trade channel to deliver a thought the line strategic approach to the channel.
- Understand customer needs by channel to pin point the activation priorities that deliver the greatest impact on shopper behaviour and the highest ROI
- Lead the sales force briefing of the commercial calendar, ensuring the team is fully equipped to win with the provision and selling tools and assets in line with customer activation timings
- Manage a multi market team to oversee brilliant activation 2 partnering customers, supply, 3rd party agencies to build a top activation machine
- Set bold activation KPIs across activities, coordinate delivery and lead course correction and recommend new ways of working to constantly improve
- Co Lead with Net Revenue Management team the M&E for the channel, to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance
- Support the O&R process with Channel Director and finance to help Diageo to deliver its financial targets ensuring optimum deployment of A&P and efficient management of the customer activation budget with the goal of constantly improving the ROI
- Lead and develop a team of 10 people across Southern Europe.

About you

You 're an experienced Customer Marketing, Marketing or Commercial professional with an exceptional ability to build and maintain genuine relationships based on mutual trust & respect.

You're strong in collaborating with senior partners, resulting in positive outcomes. You have well-rounded skill set across all marketing pillars as well as a track record of leading transformational business results.

You're able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment. You've strong end to end commercial FMCG understanding, alongside high levels of commercial skills and attention to detail. You're an inspiring leader and known for your people management skills. You've worked across multiple countries/geographies/cultures and you're fluent in English and Spanish.

Working with Us

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Join us and you can also expect a highly competitive and flexible rewards and benefits package including:

- Contemporary work life balance policies and wellbeing activities
- An attractive package of benefits
- Comprehensive health insurance

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which

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