Sales Development Representative

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

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We are seeking a high-performing Sales Development Representative (SDR) to join our Inside Sales organisation. This is a strategically aligned role for individuals who want to contribute beyond traditional top-of-funnel activity and play a meaningful role in driving pipeline quality, deal progression, and revenue outcomes. As an SDR, you will operate as an integral part of a pod, partnering closely with your Account Executive (AE) and cross-functional teams, including Solutions Consultants and Customer Success to identify, develop, and progress both new logo and expansion opportunities within enterprise accounts.

What you’ll do

• Drive high-quality pipeline creation Generate new business opportunities through targeted, insight-led outreach across multiple channels.
• Drive pipeline across both net-new logo acquisition and existing account expansion, with a focus on opportunities that convert, progress efficiently, and deliver long-term value.
• Confidently engage senior decision-makers (VP level and above) and book high-quality meetings by leading with relevance, insight, and clear commercial value.
• Partner closely with Account Executives Align on account strategy across new logo and expansion motions, including opportunity development and deal progression.
• Operate as a true extension of your AE, contributing to how opportunities are shaped, qualified, and advanced throughout the sales cycle.
• Collaborate across the pod Work closely with Solutions Consultants, Customer Success, and other stakeholders to strengthen deal strategy, improve qualification, and maximise opportunity potential - particularly within complex, multi-threaded enterprise accounts.
• Support new logo acquisition and account expansion Prospect into new enterprise accounts while also unlocking growth within existing customers by building relationships across the organisation, identifying whitespace opportunities, and understanding evolving business priorities.
• Take an ownership-led approach Proactively identify opportunities, bring forward ideas, and take initiative in driving activity and outcomes - rather than relying on direction.
• Build strong, credible senior relationships Engage VP+ and C-level stakeholders with confidence, earning trust through thoughtful, value-led conversations that demonstrate a strong understanding of their objectives, challenges, and strategic priorities.
• Continuously optimise performance Analyse pipeline quality, conversion rates, and engagement effectiveness to refine your approach, improve results over time, and consistently raise the quality bar.

Who you are

• Fluency in English and Spanish essential
• Commercially minded You focus on outcomes over activity, with a clear understanding of what drives conversion, revenue, and long-term value.
• Proactive and accountable You take ownership of your work, manage priorities effectively, and continually look for ways to increase your impact.
• Collaborative and team-oriented You work seamlessly across functions and recognise that strong outcomes are driven by collective effort within a pod-based model.
• Confident communicator You are comfortable contacting, engaging, and booking meetings with VP-level and above personas, adapting your messaging to senior audiences and contributing credibly to strategic, value-led conversations.
• Strategic in your thinking You connect early-stage outreach to broader account strategy and understand how prospecting and qualification influence downstream deal success.
• Comfortable across multiple sales motions You are confident working across new logo and expansion opportunities, adjusting your approach based on account maturity, stakeholder seniority, and deal complexity.
• Resilient and driven You thrive in a fast-paced environment, maintain momentum, and demonstrate persistence in achieving results.

This role is well suited to individuals who are moti