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Sem Specialist
hace 2 meses
.Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients' brands; and to buy more products and services from them.With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry.Job Description We are on the search for enthusiastic SEM Specialist to join our team, delivering excellent service to our clients and capable of defining the future of paid search at our organisation.He/She will be responsible for ensuring that search engine campaigns (Google, Bing) and all its different formats (text, Performance Max, Demand Gen, App Campaigns, Youtube formats, etc.) show relevant, optimised results in line with the client's briefing and needs.To achieve this objective, the following tasks will be in his/her daily responsibilities in the different differentiated phases:PLANNINGStudy of relevant keywords for the product and/or service in question.Estimation of the investment related to the related keywords for the defined period.Planning based on the defined campaign period and in relation to the objectives set, including impressions, traffic to the site, sales and costs (incl. technology and fee).ACTIVATIONCreation of the associated Google Ads account, linking to the correct billing profile and inclusion of the budget for the campaign period.Creation of the content approved by the client, using Google Editor.Configuration of the account with the parameters associated with the briefing (location, language, daily budget per campaign, ad scheduling, tracking, url parameters, etc.).Creation and synchronisation of the account with the corresponding bid measurement and optimisation tool, if applicable (SA360, Marin, AMO, Kenshoo, etc.).Full account activation.MONITORINGControl of budget consumption to adjust to the approved plan and monitoring of the evolution of the main KPIs (impressions, clicks, position, CPC and cost).Control of the tracking of conversions in the corresponding tool, to guarantee the correct measurement of the campaign
