Digital Marketing Specialist

hace 7 días

Madrid, Madrid, España Payretailers Arg A tiempo completo

Digital Marketing Specialist - SEO/SEM Expert

At PayRetailers, we are committed to providing cutting-edge solutions that empower businesses to succeed in Latin America & Africa.

Our collaborative and inclusive work environment encourages creativity and growth, where every employee's contribution is valued.

Job Duties And Responsibilities:

  • Facilitate communication and follow-up tasks with the SEO agency to ensure alignment with strategic goals.
  • Manage the process of article reviews with internal stakeholders, ensuring timely feedback and approvals.
  • Assist in coordinating with the web development team to implement SEO recommendations and updates.
  • Help in compiling SEO performance reports and track key metrics to identify areas of improvement.
  • Assist in setting up SEM campaigns based on guidelines provided by the SEO/SEM Manager, and monitor campaign performance.
  • Support in creating ad copy and conducting keyword research to optimize SEM efforts.
  • Assist in analyzing SEM data and preparing reports to track ROI and other key performance indicators.
  • Support SEM-related meetings with the sales team to gather valuable feedback and insights for campaign improvement.
  • Assist in coordinating lifecycle marketing campaigns, ensuring smooth execution across different channels.
  • Support the review and management of lead flows in collaboration with the Business Operations and Sales teams.
  • Join meetings with the SEO/SEM Manager to understand CRM strategies and provide assistance as needed.

CRM Reporting:

  • Help in tracking CRM performance and compiling reports to share insights with the team.
  • Coordinate marketing campaigns/projects from inception to execution reporting to the head of marketing.
  • Collaborate with internal and external stakeholders to launch various programs for our digital wallet and PSP business model.
  • Report and analyze project performance to the Head of Marketing and C-level executives.

Experience And Qualifications:

  • Bachelor's degree in Marketing or a related field.
  • Minimum of 5 years of experience in Digital Marketing, preferably in the digital payments or e-commerce industry.
  • Basic understanding of SEO and SEM principles and best practices.
  • Familiarity with SEO tools like Google Analytics 4, Google Search Console, Google Ads, Linked Ads, META Ads, TikTok Ads, HREFS and SEMRUSH.
  • Experience with CRM platforms (Salesforce Marketing Cloud) and lifecycle email marketing strategies.
  • Strong analytical skills with the ability to interpret data and generate insights.

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