SEM Specialist
hace 2 meses
Job Title: SEM Specialist
About the Role:
We are seeking a highly skilled SEM Specialist to join our team at Spark Foundry. As a key member of our digital marketing team, you will be responsible for developing and executing search engine marketing campaigns that drive results for our clients.
Key Responsibilities:
Planning:
- Conduct thorough keyword research to identify relevant terms and phrases for our clients' products and services.
- Estimate campaign budgets and develop strategies to achieve client objectives.
- Plan and execute campaigns across multiple search engines, including Google and Bing.
Activation:
- Create and manage Google Ads accounts, including setting up billing profiles and budgets.
- Develop and implement ad copy and landing pages that meet client requirements.
- Configure campaign settings, including location targeting, language, and ad scheduling.
- Integrate campaign data with bid measurement and optimization tools, such as SA360 and Kenshoo.
Monitoring:
- Track campaign performance and adjust budgets and strategies as needed.
- Monitor key performance indicators (KPIs), including impressions, clicks, position, CPC, and cost.
- Prepare and deliver regular campaign reports to clients, highlighting successes and areas for improvement.
Optimization:
- Continuously analyze campaign data to identify opportunities for growth and improvement.
- Develop and implement optimization strategies to improve campaign performance.
- Stay up-to-date with the latest search engine marketing trends and best practices.
Requirements:
- Bachelor's degree in Advertising, Marketing, Economics, or a related field.
- At least 2-3 years of experience in search engine marketing.
- Proficiency in English (B2 or higher).
- Excellent communication and analytical skills.
What We Offer:
As a SEM Specialist at Spark Foundry, you will have the opportunity to work with a talented team of digital marketing professionals and contribute to the success of our clients. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
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