SEM Specialist

hace 4 semanas


Madrid, Madrid, España Spark Foundry A tiempo completo

Job Title: SEM Specialist

We are seeking a skilled SEM Specialist to deliver exceptional service to our clients and drive the future of paid search at Spark Foundry.

The successful candidate will be responsible for ensuring that search engine campaigns (Google, Bing) and all its different formats (text, Performance Max, Demand Gen, App Campaigns, Youtube formats, etc.) show relevant, optimised results in line with the client's briefing and needs.

The key responsibilities of this role include:

Planning

  • Conducting keyword research to identify relevant terms for the product or service.
  • Estimating investment related to the keywords for the defined period.
  • Developing a campaign plan based on the defined period and objectives, including impressions, traffic to the site, sales, and costs.

Activation

  • Creating and setting up the Google Ads account, linking to the correct billing profile, and including the budget for the campaign period.
  • Creating approved content using Google Editor.
  • Configuring the account with the parameters associated with the briefing (location, language, daily budget per campaign, ad scheduling, tracking, URL parameters, etc.).
  • Creating and synchronising the account with the corresponding bid measurement and optimisation tool, if applicable (SA360, Marin, AMO, Kenshoo, etc.).
  • Activating the full account.

Monitoring

  • Controlling budget consumption to adjust to the approved plan and monitoring the evolution of the main KPIs (impressions, clicks, position, CPC, and cost).
  • Controlling the tracking of conversions in the corresponding tool to guarantee the correct measurement of the campaign.
  • Preparing tracking reports in the agreed format and periodicity, being responsible for the delivery of correct data and contrasted with the appropriate sources.
  • Providing qualitative analysis of the data and proposing comments and improvements where necessary.
  • Continuously analysing the possibilities for growth and optimisation of the account.
  • Reviewing and updating copies when necessary and according to changes requested by the client.
  • Reviewing and updating URLs when necessary and according to the changes requested by the client, and periodically to avoid errors in the redirection of traffic to the site and invalid clicks.

Optimisation

  • Activating the necessary changes to achieve the set objectives and improve the set KPIs.
  • Reviewing and activating additional content necessary for the growth of the account.
  • Updating the content of the account according to the client's new products and/or services.
  • Developing and presenting optimisation proposals based on new features, improvements, growth possibilities, cost improvements, etc.
  • Implementing necessary changes and adjustments in the associated technology to improve results and optimise costs, always based on the established KPIs.

Qualifications

  • Bachelor's Degree related to Advertising, Marketing, Economics, or similar, or +2/3 years of experience and knowledge of Search Engine Marketing (SEM) processes.
  • Proficiency in English (B2 or more), which will be valued in the interview by the Talent Team.
  • Good communication skills, dynamic, flexible, and proactive.

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