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Planning Director, Integrated Media Strategy Kph574
hace 3 meses
.Planning Director, Integrated Media Strategy [KPH574] Barcelona, Catalonia OVERVIEWPfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry.The Planning Director, Integrated Media Strategy will be a key role within the Chief Marketing Office, helping define the Global media strategy for Pfizer products and serving as the chief point of connection between media and commercial teams.This position will report to the Senior Director, Global Integrated Media Strategy and will be instrumental in supporting integrated media strategy for geographical region(s) ex-US for Pfizer Biopharma.This colleague will bring a deep understanding of the healthcare and pharmaceutical space given our focus on HCPs outside the US coupled with broad media strategy experience and deep digital knowledge.This person will partner closely with other members of the CMO as well as other organizations to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading pharma' brand into a leading healthcare and patient-first organization.ROLE SUMMARYThe Planning Director, Integrated Media Strategy is responsible for supporting the integrated media strategy for Pfizer products and functioning as a key interface between commercial teams and media shared services.In doing so, this person will partner with commercial teams and the media agency to develop audience-centric, insight-driven media strategy and tactical plans across paid, owned, and earned media channels, aligned with the overall product marketing strategy.The ideal candidate is results-driven with a focus on helping to transform the CMO organization to achieve marketing excellence and deliver measurable financial results across the globe.ROLE RESPONSIBILITIESFunction as the key representative of the media team within allocated region(s), acting as the main point of interface between the Global commercial teams and the media team.Ensure CoLab ways of working are followed & utilized in allocated region(s).Develop deep understanding of Pfizer products and Therapeutic Area landscape, and manage media mix and budget allocation across platforms for different products.Leverage deep insights on consumer behaviors to drive media mix decisions that support optimal media investment allocations.Adapt media strategy and optimize media mix based on new data and insight into campaign performance.Steward ex-US media investment across allocated region(s) and closely monitor budget allocation.Accountability for media performance and measurement with a focus on improving ROI.Serve as effective organization leader by influencing, managing and driving action of the efforts of team members to do outstanding work.Act as successful mentor and role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential
