Marketing Analytics Project Manager, Barcelona

hace 2 meses

Barcelona, España Semrush A tiempo completo

Marketing Analytics Project Manager en Barcelona.We are Semrush a global IT company developing our own product a platform for digital marketers. New stars are born here so don t miss your chance.- End-to-End Project Management Manage and execute analytics projects from inception to completion ensuring timely delivery quality control and alignment with business objectives- MTA Implementation Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness- MMM Coordination Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS- Data gathering from various digital marketing channels such as Google Analytics social media platforms email campaigns and CRM systems. Ensuring the accuracy consistency and quality of data collected- Objective Tracking Enhance the tracking of objectives to better measure campaign success- Dashboard Improvements Follow up on and drive enhancements in dashboard functionalities for better data visualization and accessibility- Data analysis Performing in-depth analysis of marketing campaigns to measure effectiveness ROI and identify areas for improvement- Propose Enhancements Recommend and implement new measurement tracking and data visualization tools and techniques to improve overall analytics capabilities- Incremental Testing Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels- Cross-Department Liaison Act as a key liaison between Digital Marketing Analytics Marketing Analytics Martech and Infrastructure teams to ensure cohesive project execution and alignment with broader business goalsRequirementsWho we are looking forTechnical Skills - Proficiency in analytics tools such as Google Analytics Google Tag Manager or similar platforms- Experience with MTA and MMM tools and methodologies- Proficiency in data visualization tools such as Tableau Power BI or similar- Knowledge of SQL Python R or other data manipulation languages is a plusSoft Skills - Excellent project management skills including the ability to manage multiple projects simultaneously- Strong analytical and problem-solving skills- Effective communication and interpersonal skills to work with cross-functional teams- Ability to translate complex data and analytics concepts into actionable insights for non-technical stakeholders- Strong attention to detail and a commitment to quality- Ability to work independently and as part of a team- Proactive and self-motivated with a continuous improvement mindsetQualifications - Bachelor s degree in Marketing Business Data Science or a related field. Master s degree preferred- Minimum of 5 years of experience in analytics project management within a digital marketing environment- Proven track record of successfully managing and delivering analytics projectsThey say there are no perfect candidates but that might well be you if- You are Data-Driven You are passionate about data insights and deeply understand how to systematically improve performance.- You embody our core values Trust as we value open communication and authenticity Sense of Ownership as you believe in the importance of dedication and commitment and Enthusiasm for Constant Change as we are always striving for improvement.- You have a strong willingness to learn adapt and embrace new challenges.We will try to create all the right conditions for you to work and rest comfortably- It s up to you to decide what work format works best for you. You can #wfo #wfh or mix both.- Flexible working day start- Unlimited PTO- Hobby benefit- Breakfast snacks and coffee at the office- Corporate events- Training courses conferences- Gifts for employees Marketing,

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