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Mpm-389 | Emea Marketing Strategy And Analytics Manager

hace 3 meses

Alcobendas, España Zendesk A tiempo completo

We are searching for an experienced and results-driven Marketing Analyst to be a strategic thought partner to our regional Marketing leadership. The ideal candidate will be an expert at using data to drive GTM strategies, bringing a regional perspective to understand customer behavior, and measure marketing and GTM performance. As a Marketing Strategy and Analytics Manager, you will be responsible for helping Zendesk hit its overall pipeline and revenue targets.You will be partnering with senior Marketing executives to solve the most important strategic growth opportunities, improve operational efficiency, use data to manage the business to metrics, and evaluate the effectiveness of campaigns and channels with a strong focus on ROI. You will also be responsible for leading, executing, and scaling operational and planning processes (e.G., building growth strategy, setting metric targets) in partnership with cross-functional stakeholders (e.G., Finance, Rev Ops).The candidate should have a strong strategic mindset and communication skills and collaborate with cross-functional stakeholders to drive critical business decisions.Key Responsibilities: Lead and provide recommendations on a variety of decision-making projects that will shape Zendesk's future growth strategy.Evaluate and optimize marketing campaigns based on industry best practices, providing recommendations on performance, and deep analyses to improve engagement with marketing content, funnel metrics, and likelihood to buy.Help manage marketing budgets and allocate resources effectively to maximize ROI.Support marketing leadership on critical investment decisions.Act like an owner in driving strategic planning processes through data-driven recommendations (e.G., annual growth planning, headcount planning, budget planning, quota setting).Track business performance and provide insights and recommendations to advise leadership, crafting raw data and analysis into well-written and persuasive visual content.Lead development and maintenance of Tableau dashboards which track the performance of the Marketing organization globally.Establish strong working relationships with peers in other Operations teams and cross-functional partners (revenue operations, sales leadership, finance, and SDR management) to achieve objectives.Stay up-to-date with the latest marketing trends, technologies, and best practices, and continuously look for opportunities to improve our marketing efforts.#J-18808-Ljbffr