Content Generation
hace 4 meses
Descripción
SEAT S.A. es la única compañía que diseña, desarrolla, fabrica y comercializa automóviles en España. Integrada en el Grupo Volkswagen, la multinacional, con sede en Martorell (Barcelona). SEAT S.A. ya ofrece la última tecnología en conectividad en su gama de vehículos y está inmersa en un proceso de digitalización global de la compañía para impulsar la movilidad del futuro.
**Funciones**:
- Coordinar y gestionar la adecuada producción de contenidos multimedia para el área de Comunicación y assets específicos dirigidos al público interno
- Apoyar en la implementación del plan general de contenidos y de comunicación interna de SEAT S.A
- Buscar, evaluar y seleccionar oportunidades comunicativas de la compañía, sus productos y sus trabajadores, su estrategia, cultura, valores y visión para contenidos en RRSS y canales internos
- Asegurar que el contenido producido esté alineado con los valores y mensajes de la marca y que responda a criterios de calidad tanto de creatividad como ejecución
- Identificar nuevos formatos multimedia para nutrir el desarollo del contenido especialmente enfocado para redes sociales
- Asegurar una relación fluida con los diversos partners de contenidos: agencias de comunicación o productoras multimedia, fotógrafos y cámaras, para supervisar y garantizar la correcta edición y distribución de las publicaciones.
- Identificar potenciales partners de contenido para mejorar constantemente el contenido generado
- Dinamizar los canales internos, especialmente Yammer: planificación, creación de contenidos, coordinación y publicación.
- Crear, organizar, colaborar y gestionar eventos y campañas de comunicación interna
Requisitos mínimos
**Formación Básica**: Licenciatura en Periodismo, Relaciones Públicas, Comunicación Audiovisual o Marketing Digital.
**Formación Específica**: Se valorarán estudios especializados en comunicación empresarial.
**Idiomas**: Completa fluidez en inglés y español.
**Experiência**: Mínimo 3 años de experiência en creación de contenidos, especialmente para redes sociales, y/o proyectos de comunicación interna.
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