Sustainability Content Strategist
hace 1 mes
About the Role:
We are seeking a highly skilled Content Marketing Specialist to join our team at Dcycle. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing plan that aligns with our business objectives and demand generation plans.
Key Responsibilities:
- Develop and execute a content marketing plan that drives traffic, generates leads, and increases brand recognition.
- Create high-quality content, including blog articles, eBooks, case studies, infographics, sales materials, newsletters, webinars, and social media posts, that educate and engage our B2B audience.
- Ensure that content aligns with our target audience, addressing their needs, challenges, and pain points.
- Translate complex technological concepts into compelling stories that our partners, clients, and prospects value.
- Optimize all content for SEO to increase search engine visibility, improving organic traffic and conversion metrics.
- Collaborate closely with the Marketing, Design, Product, Sales, and Customer Success teams to develop technical content aligned with our ESG management platform's value proposition.
- Conduct market research to identify trends, competitive actions, and behaviors of our target audience.
- Manage and maintain the editorial calendar, ensuring a regular and consistent schedule of content.
- Analyze and report the impact of content using analytical tools, adjusting strategy based on results and established KPIs.
- Participate in creating inbound marketing campaigns to generate qualified leads and nurture relationships with potential clients.
- Align content strategy with demand generation objectives, supporting sales and product initiatives to maximize market impact.
- Stay updated and create content according to European sustainability legislation and non-financial reporting, ensuring our materials are accurate and compliant with current regulations.
Requirements:
- University degree in Marketing, Communication, Journalism, or a related field.
- Minimum of 2 years of experience in Content Marketing, preferably in the B2B SaaS sector.
- Experience in creating content related to sustainability and corporate environmental responsibility is valued.
- Deep knowledge of SEO and analytical tools like Google Analytics, Ubersuggest, among others.
- Excellent writing and communication skills in Spanish and English.
- Ability to work independently and as part of a team, managing multiple projects simultaneously.
- Action-oriented with a "get things done" attitude in a dynamic and fast-paced environment.
- Knowledge of marketing automation tools, preferably HubSpot, and CMS systems (Webflow).
- Familiarity with European sustainability legislation and non-financial reporting.
- Passion for sustainability and positive environmental impact.
What We Offer:
- Competitive salary.
- Opportunities for professional development and growth.
- Collaborative work environment focused on innovation and results.
- Hybrid work option.
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