Senior Crm Manager

hace 6 días

Madrid, España Simple A tiempo completo

.Simple is a successful mobile product that has a user base of over 15 million people and has over 100% year-over-year revenue growth.
It helps people improve their nutritional habits through personalized programs, meal tracking, and health insights, which allows them to lead healthier and happier lives.Now, we are taking the next big step and working on a new revolutionary AI product that helps each person improve their health in a fun and engaging way.We're looking for a talented Senior CRM Manager with a strong monetization mindset to join our team, focusing on CRM-driven monetization initiatives.
This role offers a unique opportunity to balance technical proficiency, operational excellence, and strategic leadership to drive revenue growth.
You'll play a key role in implementing CRM-driven monetization strategies and experiments.What You'll Do:Lead and execute monetization projects within the CRM team, and support Growth teams by designing and implementing CRM-driven workflows and strategies; Collaborate with the Growth team to integrate CRM mechanics into broader business goals, focusing on experiment support and scaling monetization; Design and optimizelifecycle journeys with a focus on acquisition, conversion, and win-back strategies across both CRM and Growth experiments; Oversee technical implementation of campaigns, ensuring deliverability and troubleshooting any issues in collaboration with engineering and the Growth team; Develop innovative segmentation, communication strategies, and A/B testing frameworks, continuously experimenting and analyzing data to drive growth; Serve as the key CRM representative for the Growth team, ensuring alignment between CRM and Growth initiatives; Build, optimize, and scale customer segmentation and communication strategies tailored to support Growth experiments; Monitor and analyzekey CRM performance metrics, preparing detailed reports and providing actionable insights for both CRM and Growth outcomes; Maintain a hands-onapproach to CRM operations, managing high volumes of campaigns and ensuring seamless execution across cross-functional teams; Proactively bring new ideas to improve processes, enhance user experiences, and maximize monetization outcomes

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