Product Manager Clinical Nutrition Iberia

hace 12 horas


Zaragoza, España Baxter International A tiempo completo

.Product Manager Clinical Nutrition IberiaThis is where you save and sustain lives. At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare. Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.Your role at Baxter: As a Product Manager for the Clinical Nutrition division, you will be responsible for managing our portfolio of products within Iberia. You will contribute to the execution of day-to-day activities for assigned products or product lines to realize the marketing strategies and meet the financial and business objectives. You will coordinate and provide technical marketing expertise for product promotions and marketing campaigns.ResponsibilitiesDesign, develop and implement marketing activities and materials such as brochures, audio/visual materials.Review business results and ensure the adherence of the marketing activities and plans.Plan and execute marketing activities, pricing policies and sales promotions to achieve Baxter's targets.Guarantee an effective Omnichannel approach including all the customers touch-points in commercial plan execution with a true digital marketing strategy.Collaborate with the Southern Cluster marketing team to share best practices and lead cluster projects.Liaise with other functions and sales managers to ensure understanding and compliance with marketing initiatives and policies.Develop, schedule and execute marketing programs, including product promotions, sales channels and pricing.Provide input and support to the design and development of European Training programs/Product Trainings.Support Market Research Activities – with the direction of marketing leaders.Collect and analyze available competitive information.Review business results against marketing plan and advise on areas of improvement.Interact closely with Manufacturing & Supply Chain regarding supply for the countries for specific products/portfolio.With the support of Communications and GAPP, liaise with media, advertising agencies and public relations firms.Coordinate involvement in conferences, exhibitions and marketing seminars.May also provide coaching and guidance to other marketing staff.QualificationsDegree level qualification or relevant clinical background.Proven experience in Digital Marketing



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