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Vp Of Research
hace 3 meses
.VP of Research & MeasurementWe are offering a VP of Research and Measurement position in our Madrid office, to build the global contextual advertising leader.WHO WE ARESeedtag is the leading Contextual Advertising Platform. Our proprietary, machine learning-based technology provides a human-like understanding of the content on the web, the highest level of brand safety in the industry and unmatched cookieless targeting capabilities.We engage with the market on both the demand and supply sides to create, activate and launch high-quality advertising campaigns at scale.We are committed to creating a more beautiful, respectful and engaging way to do advertising.KEY FIGURES2014 · Founded by two ex-Googlers2021 · Fundraising round of 40M€ & +10 countries & +230 Seedtaggers2022 · Fundraising round of 250M€ + expansion into the market2023 · Expansion into 15 countries + 500 SeedtaggersYOUR CHALLENGEResearch strategy development and execution :Significantly increase the amount of research we produce through a combination of working with external independent research businesses and our in-house teamsUtilize our vast empirical evidence from brand lift studies to inform and drive research initiativesFocus research on three core areas : Elevate our leadership position by evidencing the value of our offering in delivering our clients business outcomes.Empower our sellers to be experts in our clients business with exceptional vertical insight research reinforced with empirical aggregated evidence Support new product launches (eg CTV) and reinforce existing product offerings (eg OLV or our mid-funnel performance solution) with relevant researchMeasurement strategy and evolution :Innovate and expand our measurement capabilities, aligning them with our unique value proposition in contextual advertisingEstablish and maintain strategic partnerships to enhance our measurement capabilities and ensure regional adaptabilityDesign and implement a go-to-market strategy for our measurement and research services, including client segmentation, pricing, messaging, and operational executionTeam Leadership and Development :Build and lead a high-performing team to achieve global, regional, and local research objectivesFoster a culture of innovation, collaboration, and continuous learning within the teamStakeholder Engagement :Work closely with commercial, product, marketing, and strategy stakeholders to validate and refine strategiesSupport localized measurement and research initiatives in key markets like the US and other high-priority regionsEngage with top-tier clients on an ad-hoc basis to support high-value opportunitiesYOU WILL SUCCEED IN THIS ROLE IF10+ years of experience working in Research or Measurement
