Global B2B Marketing Manager

hace 1 semana


Madrid, España Tripadvisor A tiempo completo

.Welcome to TheFork We're on a mission to bring people together, feed the human spirit and champion restaurant culture because we strongly believe the best things in life happen around the table, and we want you to experience those unforgettable moments. Founded in 2007 and present in 12 countries, we are the leading restaurant booking platform across Europe, and offer the broadest community of diners access to thousands of incredible restaurants. How do we make this happen? Through our exceptional lineup of products: TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease TheFork Manager: our innovative software tool that digitises restaurant operations and helps restaurateurs manage their bookings and increase their revenue TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app, making the payment process a piece of cake. We have offices all over Europe, boasting a fully international team from all over the world. We are all foodies at heart, and work together in a flexible, multicultural and positive environment which provides everyone with space to grow, both professionally and personally. The B2B Marketing Manager will be at the forefront of driving business growth and brand visibility across multiple markets. This role involves crafting and executing strategic marketing initiatives that resonate with our B2B audience, including restaurants and partners. He/she will collaborate closely with country marketing counterparts and develop deep insights into the market needs and trends in order to elevate TheFork's presence in the restaurant community. The ideal candidate will be responsible for developing and executing a comprehensive marketing strategy that encompasses website optimization, customer loyalty programs, and robust social media marketing to enhance our brand presence and drive business growth.. Key Responsibilities: Develop and implement a strategic B2B marketing plan that aligns with TheFork's business objectives and targets the restaurant sector, including relevant industry partners. Oversee the management and enhancement of TheFork's B2B website, ensuring it serves as an effective B2B portal for engaging restaurant partners, including but not limited to: UX + mobile and customer journey optimization Messaging - product positioning & overview Tracking Website redesign and relaunch Lead the creation and management of a customer loyalty program tailored for restaurant partners, with a focus on retention and long-term partnership development. Gather insights on customer satisfaction and identify areas for improvement Support creating targeted communication campaigns with CRM team, in order to keep in touch with customers through newsletters, updates, and informative content that adds value beyond the sales pitch. Support strategies for cross-selling and up-selling to existing customers with CRM team



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