Senior Digital Account Manager

hace 4 semanas

Zaragoza, España Leo Burnett A tiempo completo

.Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.At Leo Burnett, we understand that creativity has the power to transform human behavior. It's the core belief behind what we call HumanKind, focusing on people and purposes. Our strength lies in the professionalism of our teams, combining strategic rigor, multidisciplinary approach, and high doses of creativity to deliver unique and personalized value propositions that drive our clients' brand growth. We aspire to be the best creators of ideas that truly resonate with people.Job DescriptionAs a Senior Digital Account Manager, you will be reporting to have to apply a good knowledge in digital strategy and 360 digital communication to deliver highest quality strategic and creative output for the client.What we look for:Having good & holistic knowledge in digital disciplines to deliver quality strategic and creative digital output to Client.Having experience and understanding Social, SEO, performance paid media (SEM, Social & Programmatic) as well as CRM disciplines is a must.The candidate must understand and have experience working on SEA, Social paid and programmatic plans, being able to justify media plans presented to client and discuss feedback with them. Also good understanding of lead generation campaigns and budget optimization.The person chosen will be the lead role for digital in our team. It will be important to establish an effective relationship with clients, understanding their needs and digital KPIs in order to have effective dialogue with them, providing strategic input across all of digital journey and give response, with the support of practice specialists, to any digital client request.Being able to elaborate a sound strategy based on clients KPIs and objectives, with the help of our area experts.Although supported by your client lead, you must show leadership in the development of presentations (e.G., organizing flow of the information, making strategic rationales, etc.) for presenting digital global, and tactical campaign strategies.Building productive and collaborative working relationships with internal teams and partners.Being a key point of reference for knowledge on the client/brand for the rest of her teams. Training in Client guidelines and tools will be provided.Preparing and organizing client progress meetings and presentations.Preparing social calendars and creative briefs

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