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hace 3 meses


Marbella, España Elephantpink A tiempo completo

.Buscamos un Paid Social Specialist. Necesitamos a alguien con experiencia, ganas de trabajar, proactivo y que no tenga miedo a atreverse y tomar la iniciativa en las distintas campañas a realizar, con altas capacidad analíticas y orientación a resultados.FuncionesGestión de campañas principalmente en Instagram, Facebook, TikTok, YouTube. Otras redes sociales son un plus: LinkedIn, Pinterest, Spotify, Twitter.Activación de campañas.Evaluar y recomendar la asignación de presupuesto entre los diferentes medios argumentando el valor de la estrategia de Paid Media dentro de una estrategia global de marketing digital.Desarrollar planes de medios integrales que se alineen con los objetivos empresariales de cada cliente.Implementación, monitorización, análisis, reporting y optimización de campañas en los canales.Establecer metas y objetivos para cada canal de medios sociales de pago.Diferentes formatos de anuncio (carrousel, stories, collection, img estática, video).Gestión de cuentas PPC y Paid Media (Social Ads, Tiktok & Google Ads).Implementar redacción SEM dentro de la estrategia de las distintas RRSS.Planificación, ejecución y gestión de anuncios y campañas.Seguimiento y análisis de las métricas de rendimiento, proporcionando actualizaciones periódicas sobre la eficacia de las campañas.Gestión de plataforma Google Ads (Search, Shopping, Display and Video).Estrategias de Remarketing.Monitorizar el CTR, mejoras y optimización del CPC y estrategias CRO.Manejar adecuadamente las herramientas SEM y analítica como Google Analytics, Facebook Analytics, Data Studio, etc.Lead ads, gestión del catálogo, FB píxel, eventos y CAPI.Oportunidades de mejora y estrategias de optimización.Mantenerse informado sobre las mejores prácticas del sector y las tecnologías emergentes en la publicidad en los medios de comunicación.Experiencia demostrable mínimo 3 años.Capaz de liderar campañas de Paid Media, orientado a social Ads (Instagram, TikTok, Facebook, Youtube, X, etc.) de diversos sectores.Con visión analítica y de mejora continua para conseguir resultados excepcionales en cada campaña.Dominio de herramientas de monitorización y análisis de los resultados.Conocimientos avanzados de Social Ads (Facebook Ads, Instagram Ads, Tiktok Ads principalmente), Se valorará positivamente en Google Ads & LinkedIn Ads.Se valorarán positivamente conocimientos de tracking SEM dentro de Google Analytics.Perfil con atención al detalle y actitud proactiva.¿Por qué trabajar con nosotros?Puesto de trabajo: Paid Social Specialist.Rango salarial: Según perfil.Tipo de contrato: Indefinido.Horario: Flexible de entrada 08:00h a 10:00h y las 8 horas consecutivas.Oficinas en pleno centro de Marbella a 100m de la playa. Con todas las comodidades.Vacaciones: 22 días.Aprendizaje continuo: Retos, formación y asistencia a eventos.Buen ambiente de trabajo, empresa en crecimiento, con ganas de innovar


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