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hace 3 meses
The CRM Specialist will enhance customer interaction in the collectibles market by reactivating inactive customers, increasing customer activity, and boosting customer lifetime value (CLV). Improve key customer experience (CX) metrics across direct-to-consumer markets. Collaborate globally with data scientists, marketers, and CX/CRM teams to optimize engagement using various communication channels and the Customer Data Platform (CDP).
Mission:
To apply best practices for extending CLV and improving CX metrics through tests and automated campaigns using our Customer Data Platform (CDP) across different countries.
Main Tasks:
Design test plans, including hypothesis, key metrics, sample size, and expected outcomes.
Execute strategies to win back lapsed customers.
Design targeted campaigns and analyze their effectiveness.
Carry out personalized strategies to encourage repeat purchases.
Lead A/B tests and multivariate tests to optimize engagement and retention strategies.
Present regular reports on campaign performance and engagement metrics.
Utilize data analytics to track and measure the effectiveness of engagement strategies.
Ensure consistent messaging across all customer touchpoints, aligned with business goals.
Collaborate with cross-functional teams to optimize touchpoints and ensure a seamless customer experience.
Goals:
Increase the percentage of churned customers re-engaged.
Develop tests and improvements that will lead to increased CX metrics.
Achieve high success rates for A/B and multivariate tests.
Education:
Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degree or certification in a relevant area is a plus.
Experience:
+1 year in consulting, internal strategy, or marketing with a concentration in CX. Proven track record of effectively working with data and understanding the customer journey.
Skills:
Excellent quantitative and analytical skills.
Project management skills.
ROI-driven decision making.
Strong communication and interpersonal skills.
Experience in digital marketing tools, CRM, and data analytics.
We offer:
Professional learning and development.
One day of remote work.
Exclusive discounts and promotions for our employees (master's and postgraduate programs, publishing labels, collectibles, Casa del Libro...).
An attractive benefits package through a flexible compensation plan that includes: transportation card, restaurant card, childcare vouchers, medical insurance, etc.
Access to the Club Benefits where you can save on your purchases and take advantage of over 450 offers and discounts on various products and services in food, leisure, sports, health, travel, technology, and many other categories.
Being part of a dynamic and international team.
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