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Content Coordinator French Language To H&M Omni Sales Team
hace 4 meses
Detalles del empleoTipo de empleoJornada completaUbicaciónBarcelona, Barcelona provinciaDescripción completa del empleoCompany DescriptionAt H&M Group, we are here to inspire people around the world to express their personality through fashion and design by making a more sustainable lifestyle exciting and accessible for everyone – regardless of style or budget. To get there, we have set the 2030 Goals for People, Planet and Growth, ensuring that we can continue leading our industry towards a sustainable future and creating long-term profitable growth.In the coming years we focus on elevating the full H&M experience in the eyes of the consumers through Product, Experience and Brand, guided by our Brand Plan. Do you want to be part of making us succeed?Job DescriptionOn this journey we´re all working together to create the best omni customer offer for our customers and as a Content Coordinator French Language you will be a key player in making this happen. Together with the rest of the Customer Activation team within Omni Sales Team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.Key responsibilities include:As Content Coordinator for the French market, you will be responsible for the tone of voice and brand messaging in the market to ensure brand coherence and consistency in all messages related to the customer experience across different touch points, collaborating with different stakeholders.Detect new opportunities to improve communication with the customer through A/B testing.Proofread and adapt global campaign messages and SEO copies for different digital and physical channels to secure coherence, consistency, and tone of voice of the brand at a local level.Build and create relevant content to cover local consumer needs such as product campaigns, deals, or loyalty activations.Conduct market and competitor analysis to detect new opportunities to improve brand communication with customers and perform A/B testing to reach conclusions.Support stakeholders such as PR, Ecommerce, or Media in different local activations by constructing clear communication of actions towards the customer and providing relevant local market insights.Plan and activate local organic social content to communicate all global and local campaigns, follow up and analyze results to reach KPIs (Facebook).Be the point of contact for Customer Service and Corporate Communication in case of negative customer engagement in social media.Write copy in French for internal communications related to store information, shop info, local customer communication needs, etc.QualificationsBeing part of our omni journey means there is not one clear path. We ask you to be open to change and take part in creating an organization for the future. This is an opportunity for open-minded team players who are curious, innovative, and forward-thinking. We ask you to be yourself, drive results, work towards goals, and go for it with everything you've got.Besides your personality, we see that:It's meriting if you have a Marketing or Journalism degree.You have at least 3 years' experience working as a Copywriter/Proofreader and experience with social channels from fashion retail and/or creative agency.You have experience managing organic social media accounts for the biggest social platforms.You have a good understanding of marketing content and digital channels.Great language skills in French and English.ExperienceHigh fashion interest and technical vocabulary knowledge.Experience with publishing social content on Facebook.Good understanding of marketing content and digital channels.Structured, organized, efficient, and creative.Good analytical ability and insights-driven.Additional InformationThis is a permanent position based in Barcelona, Spain, and we offer a local contract.If you feel that your experience, skills, and ambitions align with this position, please apply no later than Monday 29/07/2024.We look forward to receiving your application.H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.
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