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Demand Generation Manager
hace 2 meses
Location: Madrid, Community of Madrid, Spain Purpose of the positionReporting to the Manager, Demand Generation International, you will develop, execute, and manage marketing campaigns to generate engagement and drive demand for SMART solutions.
In this dynamic role, you will work cross-functionally throughout SMART and with regional POD teams to execute campaigns that directly influence the success of the business.
You will execute on and contribute to customer-focused and data-driven digital marketing campaigns consisting of paid media, email, account-based activities, events, and more.
You are also responsible for ensuring cross-pollination between brand-level activities, solutions-level campaigns, and tying those to regional goals and activities.
You are also responsible for co-creating, documenting, co-executing, and reporting upon marketing plans developed in partnership with channel partners in a given territory.
Duties and ResponsibilitiesDevelop, execute and report on regional marketing plans, with distinct goals, strategies and tactics for each of SMART's lines of business.Develop, execute, monitor and optimize demand generation campaigns to drive engagement and demand resulting in marketing qualified leads.Influence and contribute to global demand generation strategies.
Collaborate with a cross-functional team of like-minded demand generation experts.Adhere to global brand and product messaging strategies, while ensuring differentiated, region-appropriate messaging and value propositions, targeting audiences in customer-first activations.Work closely with regional, matrixed POD teams to set and achieve local demand generation targets.
Ensure stakeholder alignment with campaign plans and activities, and ensure effective localization of marketing strategies and communications.Manage regional events to build memorable audience experiences and generate leads.Work with channel partners in the region to build and execute co-marketing plans for generating awareness and demand for SMART solutions.Be passionate about the customer: understand the buyer journey to develop a client engagement strategy.Collaborate with global content and brand team to create content that engages target audiences.
This includes leading the creation of customer case study and testimonial assets for your region.Develop campaign assets and supporting materials including automated workflows, landing pages, emails, and forms that adhere to SMART brand guidelines.Provide bi-weekly reports and accountability showing engagement and demand gen metrics against campaign- and sales dashboards.Manage campaign budgets; Recommend course corrections, ensure effective campaign interlock, and balance campaign spending based on market dynamics and campaign effectiveness.Perform other duties as required.Core CompetenciesExtensive knowledge of B2B and Digital Marketing best practices and trends.Ability to work closely with a wide number of internal and external stakeholders, including Sales, Channel partners, the global marketing team, and others.Ability to influence the global demand generation strategy by bringing ideas for new and effective tactics to the leadership team.Strong sense of market awareness; able to harmonize messages across channels and localize marketing campaigns to reach target audiences in various markets.Ability to combine new methods with traditional campaign elements (advertising, events, DM) to ensure an integrated approach.Familiarity with toolsets such as Hubspot, SFDC, AdWords, Google Analytics, Hootsuite and their capabilities.Ability to influence and maintain exceptional communication skills, including presenting to internal and external groups.Ability to quickly learn SMART solutions and adapt to new technologies.Ability to negotiate, influence and advise, from a marketing standpoint, around most effective marketing initiatives to undertake based on regional experience and data.Present, share and discuss results and projects with the rest of the members of the organisation.Analytical abilities to both develop and interpret results against a KPI framework.Detail-oriented, with an ability to prioritize and manage multiple assignments simultaneously.Bias towards action, positive attitude, flexible and adaptable.Proficiency in MS Office Suite: PowerPoint, Word, Excel, Hubspot.Experience in digital or social strategies.Experience in working with external best practice marketing organizations.Ability to work independently in an unstructured environment.A 'can-do' attitude and willingness to travel are important.Education and work experience2 years' experience in a regional marketing or campaign role.Global primary/secondary education industry experience an asset.Fluent in Spanish.Spoken/Written in French or Italian would be an asset.SupervisionThis position does not have any direct reports.Additional DetailsRole requires specific, targeted travel within focus geomarkets in the USA, Canada, Europe, Middle East, Africa, and APAC.A valid passport is required.The work environment is fast-paced, continually changing and challenging.This is a home-based position with 15-20% travel required (shows, meetings).At SMART Technologies, privacy is not an afterthought to us.
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