Demand Generation Manager

hace 3 semanas

Barcelona, España Mbr Partners A tiempo completo

Company Overview:

Our client is the world's leading provider of device management for mobile, fixed and IOT as well as managing the omni-channel customer experience which through its business logic drives actions, runs proactive care campaigns, and improves customer satisfaction. Deployed by leading service providers worldwide, the company's device management and service management platform drive revenue, reduce customer care costs and automate each customer interaction.

A relaunched brand with a long history and pedigree, at the company they differentiate themselves by creating innovative technical solutions, packaging them in ways that simplify operational complexity and time to market, and they never forget that they only succeed when their customers succeed.

As a member of the company team, you will share a passion for being part of an exciting team of talented individuals, with a focus on building sustained long-term growth, and a fantastic place to work. Surrounded by individuals of exceptional ability and commitment, you will have the opportunity both to contribute to their continued business success, and to also invest in your own personal development.

Position Summary:

The Demand Generation Manager will be tasked with defining, shaping, and implementing a demand generation program that ushers customer prospects through a full-lifecycle buyer's journey, with the goal being to generate new sales-qualified leads. Responsibilities include defining the buyer's personas and journeys, developing marketing campaigns, generating content, and executing multi-faceted campaigns using a marketing automation tool. The Demand Generation Manager will also be responsible for maintaining key performance metrics that can be used to measure progress, refine campaigns, and adapt techniques for maximum effectiveness. The Demand Generation Manager will work with the sales team, product organizations, and other key stakeholders across the company to set up a program that improves customer awareness and generates new leads. The successful candidate will be a champion for marketing and demand generation, guiding other organizations in how to support Marketing objectives.

Main Responsibility Areas:

Inbound, outbound, and account-based demand generation activities

Administration of HubSpot marketing automation system

Development of programs to capture new leads (opt-in contacts)

Develop and implement demand generation strategies and campaigns.

Definition of buyer personas and journeys.

Work closely with the sales and marketing teams to align efforts and drive revenue.

Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts.

Mapping of content to buyer's journeys

Authoring and editing of content to support the demand generation process.

Coordination with other key internal and external stakeholders to develop new content, support the buyer's journey, and qualify new leads.

Management of demand generation KPIs and scorecard.

Refinement of approaches and techniques based on data metrics.

Use data and analytics to measure and improve the performance of demand generation efforts.

Develop and maintain relationships with partners, influencers, and other stakeholders.

Monitor industry trends and stay up-to-date on new technologies and techniques.

Conduct market and customer research to identify opportunities and challenges.

Create and manage demand generation budgets and forecasts.

Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

Identify and resolve challenges and conflicts within the demand generation process.

Provide training and support to team members on demand generation best practices and tools.

Attend industry events and conferences to build relationships and promote the company.

Key Skills & Competencies:

Strong demand generation experience, skilled in the use of the latest tools and techniques.

Practical experience with account-based marketing.

Exceptional written and verbal communication skills, with a keen sense of how to tell stories that resonate with each buyer persona.

Comfortable working with complex technical products.

Versatile and adaptable – both an individual contributor and a manager that leads/inspires others.

Team player – ready to work across functions with people at all levels of the organization.

Self-starter – able to set their own daily work tasks and deliver results without daily supervision.

Proactive, quick learner – Takes the initiative to reach out to others and learn new things.

Energetic and creative, with an attention to detail.

5+ years leading a B2B demand generation program, including experience:

Generating new leads/opt-in contacts.

Defining buyer's personas and buyer's journeys.

Drafting relevant content for each stage of the program.

Working with HubSpot's marketing automation software to implement campaigns.

Working cooperatively across functions to support marketing activities.

Measuring and tuning campaigns.

Player/coach experience - both leading a team and acting as an individual contributor.

Experience marketing to Cable and Telecommunications service providers.

Experience interacting with technical resources and learning new technology concepts.

Experience setting up a new demand generation program from scratch.

Limitations and Disclaimer:

The above job description is meant to describe the general nature and level of work being performed; it should not be construed as an exhaustive list of all responsibilities, duties and skills required for the position.

All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their manager.

Please ignore the salary stated as it is flexible.

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