Head Of Performance

hace 1 semana


Valencia, España Merlin Digital Partner A tiempo completo

.Somos Merlin Digital Partner , una consultoría líder en la captación de talento IT & digital con más de 10 años de experiencia. Hemos escalado grandes referentes del sector como Wallapop, Glovo, Banc Sabadell o Factorial , entre otros. Enfocados en humanizar y agilizar los procesos de selección , nuestro objetivo es transformar empresas mediante la incorporación del mejor talento. Nos caracterizamos por sumergirnos a fondo en la realidad de cada uno de nuestros partners , comprendiendo sus necesidades, pero también su esencia. Actualmente, estamos en búsqueda de un Head of Performance. Nuestro partner, una start-up con HQ en Barcelona y presencia internacional, cuenta con +100 empleados en poco más de 2 años, cuya aplicación, con IA, ofrece distintas técnicas de marketing y growth , con el objetivo de maximizar los beneficios a sus clientes (pymes). El rol: Buscamos un Líder de Adquisición de Clientes que impulse el crecimiento del negocio mediante la optimización de nuestros canales de adquisición: Paid Media, SEO y Outbound. Queremos un profesional con visión estratégica, experiencia en liderazgo y motivación, y habilidades para asegurar la entrega de MQLs de alta calidad. ¿Cuál será tu misión? Liderazgo del Equipo de Adquisición: Dirigir y gestionar al Outbound Manager, Paid Manager y SEO Manager, promoviendo la estrategia, motivación y coaching necesarios para alcanzar los objetivos. Responsabilizarse de los KPIs de adquisición y reportar los avances al VP de Marketing. Estrategia y Ejecución de Campañas: Desarrollar una estrategia de adquisición integral en canales como Google, Meta, SEO, y outbound (email, WhatsApp) para maximizar el crecimiento de MQL y SQL. Asegurar que la ejecución del equipo sea eficiente y esté alineada con los objetivos de crecimiento. Propiedad de los Objetivos de Rendimiento: Ser dueño de los objetivos de adquisición, identificando oportunidades de crecimiento y tomando medidas para alcanzarlos. Presentar informes regulares sobre los avances y resultados al VP de Marketing. Innovación y Mejora Continua: Investigar y adoptar nuevas tendencias y herramientas para maximizar la eficiencia y efectividad de los canales de adquisición. Liderar proyectos que impulsen mejoras operativas y adopción de estrategias innovadoras. Colaboración con otras Áreas de Marketing: Trabajar en conjunto con el VP de Marketing y otras áreas para garantizar alineación con las metas comerciales y asegurar la coherencia de marca y sinergia entre los distintos canales. Que necesitamos: 5 años de experiencia liderando equipos de adquisición en entornos de scale-up o rápido crecimiento. Demostrada experiencia gestionando equipos diversos (Paid Media, SEO, Outbound) y manejando grandes presupuestos. Fuerte capacidad analítica y experiencia en la toma de decisiones basadas en datos, con enfoque en optimización de CAC, LTV y ROAS


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