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Empresa líder en el sector deportivo, en continuo crecimiento y expansión a nivel nacional e internacional. Contribuimos a crear una sociedad más activa y más feliz a través de programas personalizados de salud.Liderar la implantación de la estrategia CRMLiderar las operaciones de marketing automationResponsable de parametrización, puesta en marcha y gestión de HubSpotResponsable de campañas In AppGestión, revisión y optimización constante de la estrategia CRMMedición y seguimiento de los KPI ´s de cada tipo de campaña para su optimización constanteAnálisis de la base de clientes a través de conocimientos profundos en analítica para poder sacar conclusiones de negocio que ayuden a la toma de decisionesGenerar la información clave para el desarrollo del programa de fidelización a través de la propuesta de acciones y campañasParametrización y gestión de la solución Hubspot (automatizaciones, campañas de performance marketing y campañas de cross selling y fidelización)Construir un cuadro de mando de control de resultados en captación y fidelización de clientesImplantación de las campañas de activación del uso de la appMarketing, ade, publicidad o periodismoMínimo 5 años trabajando con CRM y 3 con HubspotExperiencia en segmentación de base de clientes y A/B Testingvalorable experiencia en marketing digital performancevalorable experiencia gestionando equipos de trabajo#J-18808-Ljbffr