Product Manager

hace 2 meses


Alcobendas, España Galeno > Xtart A tiempo completo

Otra formación es posible: nosotr@s somos XTART.
Nuestra misión es ofrecer una formación especializada, innovadora y personalizada, que permita a los alumnos adelantarse a las necesidades del mercado laboral.
Buscamos incorporar a nuestro equipo de Marketing en Alcobendas, un perfil que lidere las estrategias y planes de producto, las acciones de marketing del portfolio de ciclos y especializaciones que ofrece XTART FP, en sus vertientes presencial y online y en sus verticales de actividad en las diferentes sedes en España.
¿Quieres formar parte de la #revolucionfp? ¿Quieres ser un/a xtarter?
Aplica a nuestra oferta, estaremos encantados de conocerte.
Funciones del Product Marketing Manager en XTARTDesarrollar y ejecutar el plan de marketing para la línea de producto: ciclos y especializaciones, de acuerdo a los objetivos de negocio.Profundo análisis y conocimiento del sector educativo y su evolución, de las tendencias de mercado, competencia y consumidores.Análisis de productos actuales, medición, definición de KPI´s para su mejora constante y correcto posicionamiento en el mercado.Desarrollo y conceptualización de nuevos productos y su lanzamiento para la comercialización: recomendaciones de mejora constantes.Definición del plan de comunicación por producto, interlocución con agencias partners.Propuesta y coordinación de eventos relacionados con lanzamiento o productos core, apoyando al equipo de ventas y CX en la consecución de objetivos de negocio.Control del presupuesto de MKT en su línea asignada.Coordinación transversal con los equipos de MKT de campañas y contenidos, Ventas, CRM, y analítica digital.RequisitosFormación profesional o titulación universitaria afin con el área de marketing.Experiencia +5 años en posición similar y de responsabilidad.Experiencia liderando proyectos, productos y contenidos del sector educación, formación o e-learning.Herramientas digitales y ofimática (entorno Microsoft).Manejo de CRM: Salesforce, Hubspot.Habilidades analíticas y de interlocución multidepartamental.La vida en XTART
Somos un equipo en crecimiento, que busca alto impacto. Estamos dispuestos a revolucionar el mundo de la formación profesional. Nos movemos rápido, buscamos nuevas ideas y somos muy transparentes sobre las decisiones que tomamos y el por qué las tomamos. Nuestro lema es "conectamos personas y empleo".
Formamos expertos porque somos expertos y llevamos el talento al siguiente nivel.
Somos flexibles, apasionad@s, innovador@s y ponemos al cliente en el centro de nuestro negocio.
Otra educación es posible: ven a hacerlo realidad
¿Qué te ofrecemos?Desarrollo profesionalBeneficios SocialesDescuento en empresas del grupo UAX.Retribución Flexible
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