International Category

International Category & Business Development Lead — Bihotz Care

Oasis Dist SL is looking for a senior international profile to lead the development of Bihotz Care , a category focused on maternity, mother & baby care, puericulture, women’s health and healthcare-related solutions for mothers, babies and families.

This is not just a sales role. It is not just a clinical role either.

We are looking for someone who can connect business development, healthcare understanding, international market access, category building and hands-on execution .

Mission

Your mission will be to define and develop the international strategy for Bihotz Care , with an initial focus on European markets such as Spain, Portugal, France, Italy and Germany , and potential expansion into additional markets where there is a clear business opportunity.

The right person will understand that a strategy that works in one country may not work in another.

Healthcare systems, recommendation pathways, professional roles, commercial channels, pharmacies, distributors, associations, purchasing behaviour and cultural dynamics can vary significantly from one market to another.

Your role will be to turn that understanding into a concrete international growth strategy.

What you will do

You will be responsible for:

• Defining the international strategy for Bihotz Care.
• Prioritising markets and building country-specific entry plans.
• Analysing business opportunities, competitors, channels and partners.
• Identifying and developing distributors, commercial partners and strategic collaborations.
• Building relationships with healthcare professionals involved in maternity, postpartum, puericulture, breastfeeding, neonatology, paediatrics and women’s health.
• Understanding the role of midwives and other healthcare professionals in product recommendation, adoption and use.
• Designing country-specific go-to-market approaches.
• Supporting positioning, pricing, commercial messaging and channel development.
• Defining KPIs and measuring performance.
• Coordinating internally with the areas required to develop the category.
• Gradually building structure, processes and potentially an international team as the business grows.
  

Who we are looking for

We are looking for a senior, internationally minded business builder .

The ideal candidate may come from sectors such as:

• Healthcare.
• Medical devices.
• Women’s Health.
• Mother & Baby.
• Maternity.
• Obstetrics.
• Neonatology.
• Breastfeeding.
• Postpartum care.
• Puericulture.
• Pharmacy.
• Consumer Health with a clinical angle.
• Healthcare products.

You do not necessarily need to be a clinician. However, you do need to understand how healthcare professional relationships are built and how clinical understanding can be translated into business growth.

Experience we value

We will especially value experience in:

• International business development.
• Building categories, products or markets from an early stage.
• Launching products across several European countries.
• Managing distributors, partners or local market representatives.
• Country-specific go-to-market strategy.
• European healthcare market analysis.
• Pricing, forecasting and business planning.
• Working with healthcare professionals, KOLs or professional associations.
• Negotiating in international environments.
• Developing commercial channels across different markets.

We are particularly interested in real examples: countries developed, decisions made, results achieved, and your personal responsibility in the process.

Languages

Fluent professional English is required.

Spanish, French, Italian, German or other European languages will be highly valued.

Languages matte