crm manager in premium beauty
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Описание: Puig is a family-owned company in the premium beauty industry. It develops fragrance, fashion, makeup and skincare brands, with products sold in more than 150 countries.
Задачи
- Lead the CRM roadmap for the assigned brand portfolio from a global standpoint, translating priorities into initiatives, timelines, deliverables and measurable outcomes
- Act as the senior CRM point of contact for Brand and Market teams, ensuring visibility of progress, dependencies, risks and decisions and driving stakeholder alignment
- Partner with Brand and Market teams on clienteling initiatives to plan, launch and optimize omnichannel campaigns and automated journeys across email, SMS and WhatsApp
- Coordinate campaign briefs, audiences, segmentation, data requirements, testing, approvals, deployment and post-campaign analysis
- Own the day-to-day CRM contribution to clienteling initiatives, including governance, store campaigns, documentation, Connect.U support, external partner coordination and stakeholder follow-up
- Track and share CRM trends, insights and recommendations for innovations and enhancements to CRM campaigns
- Monitor consumer and campaign performance and deliver reporting, actionable insights and recommendations
- Coordinate quarterly CRM visibility reporting and Looker dashboard support when required
- Drive consistent CRM processes, documentation, training and knowledge sharing
- Scale successful journeys and best practices across brands and markets
Требования
- 5+ Years of relevant experience in Digital Marketing & CRM, ideally in a similar industry
- Customer-centric vision and excellent project management skills
- Process-focused approach to executing multiple responsibilities and deliverables
- Hands-on experience with digital marketing tools, ESP and/or CDP
- Analytical skills and ability to synthesize and analyze data, extract actionable consumer insights and turn them into marketing strategies
- Ability to collaborate cross-functionally and build relationships with teams in other functions or remote offices
- Creative, enthusiastic and passionate approach to creating customer experiences
- Strong presentation-building and storytelling skills
- Excellent written and verbal communication skills
- Fluent English
- Nice to have: Experience with Bloomreach, Spanish
Условия
- Temporary employment
- Competitive compensation and benefits package
- Learning and development opportunities
- Growth opportunities in an international company
- Entrepreneurial, creative and welcoming work culture
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