Sales Development Rep

Hospitality Technology

B2B SaaS Barcelona, Spain (Remote-first)

We grew from 5,000 to 25,000 properties in four years. Now we're looking for the SDR who helps us write the next chapter.

45% Avg. yearly growth 25,000+ Properties on platform

About SU

SU is a brand of STAAH --- a global leader in booking engines and channel management solutions serving 35,000+ properties worldwide. We empower Property Management Systems (PMS), Vacation Rental platforms (VRMS), and Central Reservation Systems (CRS) with best-in-class white-label connectivity solutions, enabling seamless integration with major OTAs including Airbnb, Booking.com, and Expedia.

In December 2024, SU joined The Access Group --- a leading business software company with 9,300+ employees --- accelerating our expansion and innovation capacity. This is a high-growth environment with the stability and resources of a global organisation behind it.

The Role

You'll be the first point of contact for hospitality technology companies exploring SU's integration solutions --- handling both inbound leads and targeted outbound prospecting to book product demos and run qualification discovery calls for our Account Executive team.

Lead Generation & Prospecting

• Research and identify potential partners (PMS, VRMS, hotel tech providers) via LinkedIn Sales Navigator, industry databases, and events --- a database is readily available.
• Execute targeted outbound campaigns: cold calling, personalised email sequences, and social selling.
• Qualify and nurture inbound leads generated by marketing.
• Maintain a robust pipeline in Salesforce CRM.

Qualification & Discovery

• Run discovery conversations to understand OTA connectivity challenges, tech stack, and business objectives.
• Assess fit based on technical compatibility, market segment, and growth potential.
• Articulate SU's value proposition tailored to each prospect's specific pain points.
• Book qualified demos for the Account Executive team --- this is your primary success metric.

Product & Market Expertise

• Build solid knowledge of SU's white-label API solutions and channel manager technology.
• Stay current on OTA requirements, hospitality tech trends, and partner ecosystems.
• Understand the distinct needs of hotels, vacation rentals, and serviced apartments.

Collaboration & Process

• Partner with Account Executives for seamless handoffs with full qualification context.
• Feed insights back to marketing on campaign effectiveness and messaging.
• Keep Salesforce activity and opportunity data accurate and up to date.
• Join weekly pipeline reviews and strategic planning sessions.

What Good Looks Like

We believe in being transparent about expectations. Here's what success looks like in this role:

• Consistently hitting monthly quotas for qualified demos booked and pipeline generated.
• A typical ramp period of 30 days --- supported by structured onboarding and mentorship.
• Proactively refining outreach strategies based on data and feedback, not just volume.
• Clear progression path to Account Executive or specialist sales roles as you grow.

Requirements

Essential

• Excellent English communication skills --- written and verbal --- with the ability to explain technical concepts clearly and persuasively.
• Natural relationship-builder: able to establish credibility and rapport quickly.
• Results-driven mindset with a demonstrated ability to work to targets and metrics.
• Tech-savvy: comfortable learning new tools and grasping API/integration concepts.
• Resilient and adaptable --- thrives in a fast-paced environment with evolving priorities.
• Team-oriented with a willingness to collaborate and share knowledge.

Preferred

• Previous SDR, BDR, or inside sales experience --- particularly in SaaS, hospitality tech, or B2B technology.
• Experience with Salesforce or similar CRM platforms.
• Additional languages a strong advantage: French, Spanish, German, Italian, Portuguese ...
• Familiarity with the hospitality industry or property management technology.
• Knowledge of sales methodologies such as MEDDIC, Challenger, or SPIN.
• Bachelor's degree in Business, Hospitality, Marketing, or a related field.

What We Offer

Compensation

• Competitive base salary plus monthly commission structure.
• Clear promotion path to Account Executive or specialist sales roles.

Growth & Development

• Structured onboarding covering product, industry, and sales techniques.
• Ongoing training and mentorship from experienced sales