Principal - Strategic Solutions & Business Development

Company Description

Working for iDoctus: We are a young company with a start-up mindset and a powerful team of highly motivated, highly skilled professionals. All of us are dedicated to make our medical apps a revolution in the digital health space, in Spain, LatAm and beyond. We have developed the leading medical app in the region, with the best app rating in the app stores, and more than 500,000 healthcare professional users across 19 countries. Our app saves real lives, and that is our main motivation. We do everything it takes to improve the everyday medical practices of our doctors.

We are also the leading digital marketing channel for the pharmaceutical industry, executing promotional and educational campaigns for more than 70 clients. We currently serve 18 out of the top 20 global pharmaceutical companies. We have a very solid team of highly talented professionals, and an experienced management team, based in our offices in Spain and Mexico. We are an agile, innovative company, and we are looking for talent to expand our capabilities, with the initiative to respond to challenges in which to make a difference.

iDoctus is part of the M3 group, the global leader in digital medical information services, with more than 6 million physicians and presence in key global markets (Japan, China, USA, UK, France, Germany…). M3 is listed on the Tokyo Stock Exchange (part of the NIKKEI 225 index) and is ranked in Forbes' 2020 Global 2000 list of the world’s largest public companies. M3's core lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.

Job Description

Location:
Madrid/Barcelona, Spain (Hybrid / Flexible)

Why this role

Spanish pharmaceutical marketing still runs largely on people power: more representatives, more visits, more headcount pushed at the same doctors – only more complicated. You will change that. This role puts you in front of the senior marketers who set brand strategy in Spain and asks you to rebuild how they reach physicians — using technology, data and M3's HCP platforms instead of sheer field effort. M3 affiliates have developed a more complex and integrated service portfolio which required and in depth market knowlegde together with a developed commercial sese It is a rare combination: consulting-grade problem solving, a national market as your canvas, and a direct line to the Managing Directors who own the P&L.

The mission

Advance pharmaceutical marketing in Spain from labour-intensive, headcount-driven field tactics to modern, technology
- and data-led engagement — and build the commercial engine that makes that shift pay.

You will operate at the intersection of consultative client strategy, product growth and new business development. You will diagnose what pharma brand teams are really trying to solve, design the digital answer, sell it, and then help build the services that do not exist yet. Autonomy is high and the work is visible: what you win shows up directly in the revenue of M3's Spanish businesses.

• Lead the shift from headcount to technology. Own the mission of moving Spanish pharmaceutical marketing beyond labour-intensive, boots-on-the-ground field tactics towards modern marketing powered by technology and data. You will set the argument, prove it commercially with clients, and turn it into a repeatable way of working across accounts.
• Take the vision to senior marketers and win them over. Build genuine partnerships with brand managers, business unit heads and digital leads across pharmaceutical accounts in Spain. Share the vision with senior marketers, then pitch new technology
  - and data-driven marketing strategies for their brands — bespoke, evidence-led and built around each brand’s commercial reality.
• Turn prescribing insight into communication plans. Develop a deep, first-hand understanding of how Spanish doctors make prescribing decisions — the moments, influences and information that actually move a choice. Translate that insight into communication plans and structured, high-impact campaigns on M3 platforms that you propose to clients yourself.
• Partner with M3 group MDs and drive revenue. Work side by side with the Managing Directors of M3 group companies to shape the commercial and sales approach and to lead new service development. You will define value propositions, package new product features into clear commercial offerings with pricing frameworks, ROI stories and positioning, and contribute directly to revenue growth across those companies.
• Open up business beyond pharma promotion. Explore and initiate new business opportunities that go beyond pharmaceutical promotion, built on M3's Spanish physician-member asset —