Creative and Global Campaings Manager
hace 2 semanas
Welcome to this recruitment process with Vueling
Applying is your first step to having the opportunity to join the first Top Employer airline in Europe. We hope the information you find here encourages you to apply so we can get to know you and stay connected.
Let's start by getting to know us better
At Vueling, we love things to happen. We always do our best to go one step further and do it better. We invite our people to celebrate their unique strengths, work as a team to overcome challenges and achieve their goals for the greater good.
Our team is made of great professionals. Great and passionate people who collaborate, support and complement each other's skills.
We are one of Europe's leading low-cost airlines, with special relevance in the Spanish domestic market, as well as in France and Italy.
Job Purpose
Lead the development and execution of Vueling's global creative and marketing campaigns, ensuring brand consistency, engagement, and business impact. Manage internal teams and external agencies to deliver high-quality, data-driven campaigns across all markets and channels.
Main Accountabilities
- Develop and execute global marketing campaigns aligned with brand strategy.
- Lead and coordinate Vueling's creative team and external agencies.
- Manage budgets, timelines, and resources for campaign execution.
- Optimize marketing strategies based on performance data and KPIs.
- Oversee storytelling, content creation, and media alignment.
- Ensure brand consistency across all touchpoints and activations.
Main Responsibilities - Tasks
- Co-develop and implement Vueling's marketing plan across all channels and markets.
- Brainstorm and execute creative concepts aligned with brand identity and target audience.
- Oversee production and distribution of creative assets across ATL, BTL, digital, and promotions.
- Collaborate with internal teams (CRM, Sales, Communications, Public Affairs, etc.) for campaign alignment.
- Direct video and photo productions to enhance brand storytelling.
- Lead market research and competitive analysis to identify trends and opportunities.
- Define and analyze campaign KPIs, optimizing performance based on insights.
Main Relationships
- Internal: Brand Strategy, Media, CRM, Commercial Strategy, Public Affairs, Revenue Management.
- External: Advertising and media agencies, creative production teams, digital platforms.
Education
- Bachelor's degree in PR & Advertising, Marketing, Communication, or related fields.
- Master's degree in Brand Marketing, Marketing Management, or MBA preferred.
Experience
- 10+ years in brand management, campaign development, or strategic marketing.
- Experience in brand or advertising agencies is highly valued.
- Proven leadership in managing creative teams and collaborating with external agencies.
- Strong expertise in multi-channel campaign planning and execution.
Competencies
- Strong leadership and project management skills.
- Creativity with a strategic and results-driven mindset.
- Data analysis and performance tracking to optimize campaigns.
- Strong communication and presentation abilities.
- Ability to manage international projects with cultural adaptability.
Languages
Proficient in Spanish and English
Location
Viladecans, Barcelona
Level
People Manager 4
We are the only Top Employer airline in EuropeFor the second year running, Vueling is the only European airline and the only low-cost airline in the world to obtain this certification. The Top Employers Institute programme certifies organisations based on the participation and results of their HR Best Practices Survey. This survey covers six HR domains consisting of 20 topics including People Strategy, Work Environment, Talent Acquisition, Learning, Diversity, Equity & Inclusion, Wellbeing and more.
Our employee value proposition and benefits include staff travel, discounts, a flexible working model, and more Want to learn more?Click here.
Our Culture
We thrive on teamwork and collaboration. Joining our team means being part of a cohesive unit that works together, shares knowledge, and supports each other.
Our positive working atmosphere is unique and essential to our productivity and growth. You'll be surrounded by diverse and dynamic professionals. We are passionate about what we do: Connecting People and Places Learn more about our Mission, Vision, & Values.
Our Recruitment Process
Your experience as a candidate is critical for us. We firmly believe that understanding our process will alleviate anxiety and ignite your passion for this extraordinary experience Please take a closer look at how our process works.
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