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Global Brand Marketing Manager

hace 1 mes


Madrid, España Farmasi A tiempo completo

FARMASI is a market leader in the domains of Makeup, Skincare, and Nutrition. We are an innovative company, dedicated to empowering our customers and Beauty Influencers through exceptional products and experiences.We are seeking a Nutrition Brand Manager to join our dynamic team based in Madrid, Spain.Global Category Strategy & Portfolio Management: Own and deliver the Global Marketing strategy for your category: Brand visión and guidelines, Brand strategy with a clear go to market roadmap Monitor category performance (sell-in, sell-out, distribution, share, profitability), identify gaps, and recommend corrective actions Lead monthly/quarterly business performance reviews with Sales, Marketing, and Finance Lead go-to-market planning for category innovations, ensuring local relevance and strong commercial rollout Be the leader of disruptive activations / communications: 360º activations focused on product and/or brand; by tackling all the stages of the marketing funnel; Track performance of launches and course-correct plans in real time to deliver financial and share targets Be the responsible of the brand’s budget (allocations, follow-up, etc), reports (local and global) and brand analysis Have great visibility and be able to present in different forums, to senior management, local teams and in events Have the ability to train sales networks on the products in the category: both on the more technical side (such as formulations or key ingredients) and on benefits, usage, and how to sell the productBuild strong collaboration with local markets, Finance, Supply Chain, to ensure integrated and smooth go to market.