Global Brand Director Bertolli

**About DEOLEO**:

- We´re a multinational company based in different locations (Italy, North Europe, USA, Canada, Mexico, India) with Spanish headquarter (Madrid).
- Deoleo is the world’s largest olive oil company with world leading brands such as Bertolli, Carapelli, Hojiblanca, Carbonell or Koipesol among others. We bottle our oil in Spain and Italy and distribute our brands from Australia to Alaska.
- **_Our mission_** is to inspire everyone involved in olive oil to make a positive difference, every day.
- **_Our vision_** is to lead olive oil into a sustainable future, enabling all our stakeholders to commit to a process of adding value to olive oil, from the tree to the table.

**Your Opportunity with us**:
We are looking for an experienced & talented professional to join Deoleo as **Global Brand Director Bertolli** in our Global Headquarter (Rivas-Vaciamadrid).

**Responsibilities**:

- Manage and develop communication and media plans with responsibility in investment decisions.
- Establishment of synergies with the different countries through the instruments defined by Marketing Global Team.
- Take responsibility for the main KPIs of the different brand/market combinations and Bertolli as a whole
- Continuous communication with the BUs
- Co-lead and coordinate the strategy of Bertolli brand ensuring global coherence and local relevance hand in hand with the marketing leaders integrating the Bertolli Brand Coalition
- Support in the development of fundamental branding (Brand Ambition, Consumer Target, Brand Positioning, Communication, Visual Identity, Pricing, Innovation, etc.) to develop all the elements of the marketing mix.
- Support in the development of Bertolli brand innovation projects, identifying key global platforms to be developed ,elevating the camera to have fewer & bigger projects.
- Ensure brand consistency along the key countries
- Active participation and contribution to Deoleo Global Steering Committee and Marketing Leadership Team, walk the talk of Deoleo marketing community collaborative approach.
- Participate/Lead 1 specific transversal project /year to contribute to the overall marketing community working together with the CM&IO
KPIs:

- % Bertolli growth trend and penetration
- Bertolli 3 Year Strategic Plan Delivery
- Innovation Pipeline Fulfillment
- % Market Share, GM contribution fulfillment
- Leadership of the Brand Coalition of Bertolli, working together with the Chief Marketing Officer and Brand Coalition Team Members.
- Support Bertolli marketing teams in the countries (not just Brand Coalition members)
- Development of Bertolli marketing mix (Brand Fundamentals development), especially:
- Support in the development of the brand's innovation projects
- Lead the communication platform development

**Skills**:

- University Education with Degree or equivalent qualification, post-graduate marketing qualification desirable
- Proven expertise and wide-ranging experience of Strategic Marketing (specifically **communication & innovation**) at a senior level in a **FMCG global organization**:

- Strong business acumen and preferably marketing experience in global consumer brands
- Experience functioning effectively in a senior-level environment, able to operate effectively with senior managers within the Company.
- High level of Consumer Marketing knowledge.
- Desirable: experience in the USA
- Proven ability to think strategically and able to translate global marketing vision and strategies into a compelling vision and story at local and BU level
- Able to work with competing goals and resource priorities; able to build partnership and working collaboratively with others to meet common targets.
- Be 'Inspiring’ across diverse, multiple markets.
- Demonstrate ability to Influence/ persuades others, great communication skills in using compelling arguments to gain the support and commitment of others
- Cross cultural awareness and ability to work with very different cultures.
- Fluent in spoken and written English. Second/third European language an advantage.

**Our DEOLEO “Live Green” benefits will include**:

- **DEOLEO Welcome basket**, with some of our key products & brands (Carbonell, Koipe, Hojiblanca)
- DEOLEO Live Green digital tour with specific focus on bring life our end-to-end processes (from harvest to bottle)
- **DEOLEO Employee platform** discounts with lots of offers to get discount in hotels, supermarkets, car insurance, etc...
- Access to our **Deoleo Learning Academy** where you can experience the power of inspirational online assessments and courses. Our training is designed to stimulate the development of all the key competences to face the challenges of today and tomorrow, we have more than a hundred courses available.

**Be part of DEOLEO Team and you will find**:

- **Leadership**:We lead the way and empower everyone to get job done no matter position or level in DEOLEO
- **Diversity**:We work in a place where everyone can fit-in, embracing ever